MEDIA ALERT - BROADCAST AND PHOTO OPPORTUNITIES - Sport Chek Unveils the Maple Leafs FANwagon in downtown Toronto

As the city prepares for first playoff appearance since 2004, excitement level around Leafs Nation reaches new heights

Leaf Greats Wendel Clark and Darcy Tucker on-hand to welcome fans onto the Maple Leafs FANwagon

Sport Chek is a Proud Partner of the Toronto Maple Leafs

TORONTO, April 29, 2013 /CNW/ -

What:	Sport Chek is unveiling the Maple Leafs FANwagon in downtown Toronto. Fully decked out in blue and white, the Maple Leafs FANwagon will travel around downtown Toronto on Wednesday, May 1 to celebrate the opening day of the Leafs playoff schedule
	Fans will be able to take their photo sitting on the Maple Leafs FANwagon and share it via social media. Thousands of t-shirts will be given out to fans to help celebrate the arrival of the playoffs
Where:	The FANwagon will visit media outlets from 7 to 9 a.m. The FANwagon will be parked for a consumer activation from 12 - 1 p.m. on Queen Street just west of University Avenue
When:	Throughout the day on Wednesday, May 1, the opening day of the Toronto Maple Leafs playoff series against the Boston Bruins
Who:	Hundreds of blue and white clad Leafs fans Retired Leafs greats, Wendel Clark and Darcy Tucker

We've all heard of the term "bandwagon," where fickle fans of sports teams jump on and off depending on the Win/Loss record. But Leafs Nation is different. Once you are on, you never get off. The Maple Leafs FANwagon will be touring downtown Toronto on Wednesday to mark the first Maple Leafs game of this year's playoffs.

About FGL Sports
FGL Sports Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 500 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, Sport Mart, Athletes World, National Sports, Intersport, Econosports, Nevada Bob's Golf, Hockey Experts, Fitness Source, and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.

 

 

SOURCE: FGL Sports Ltd.

Beth McSherry
North Strategic (for FGL Sports)
[email protected]
Tel: [phone]

Brendon Arnold
Public Relations FGL Sports
[email protected]
Tel: [phone] Ext. 1880