LEGO Canada Rolls into the Game Aisle with Launch of Premium Constructible
Board Games

- World's leading construction toy brand introduces a new way to play that builds game nights to new heights -

RICHMOND HILL, ON, Aug. 2 /CNW/ - LEGO Canada, Inc., the Canadian division of the world's leading construction toy brand, today announced availability of LEGO(R) Games - premium constructible board games that take LEGO play and values to the board games section at retail. Each of the 10 LEGO Games combines the versatility of the LEGO brand with classic board game play such as guessing, strategy, memory and logic to create new ways to play both board games and with LEGO bricks. Nine LEGO Games are available now at toy and discount merchandise retailers across Canada. A tenth game launches later in the month.

LEGO Games cater to a wide range of purchase and play occasions, ages, play types and budget. Each game provides everything needed to start building and playing right out of the box, including a customizable LEGO dice and separate building and game play instructions. LEGO Games are designed to be a new game every time they are played, encouraging children of all ages to build the game differently or change the rules and dice to keep game play fresh and exciting.

"The momentum we have in our business allows us to expand beyond the construction category to bring a decidedly LEGO twist to board games," said Soren Torp Laursen, president, LEGO Systems, Inc. "When we look for ways to reinterpret LEGO play, they must be obviously LEGO brand but never seen before, which LEGO Games delivers in a big way. We believe that we will introduce our passionate fans to a new way to play with the brand while also recruiting new fans - and families - to LEGO play."

"The fusion of a trusted brand with compelling game play is a winning combination for a category that traditionally sees little innovation," says renowned strategy game developer Reiner Knizia, who consulted with the company on development of the games. "With a variety of game types, buildable game boards and changeable rules, no two LEGO Games experiences are ever the same."

LEGO Games available now include:

    
        -  Robo Champ - The first player to build a robot with all the
           correct color parts wins the trophy. Each roll of the LEGO dice
           brings a chance to collect needed parts or grab them from other
           players to win the game. SRP $12.99

        -  Magikus - Players must be the first to collect four special
           ingredients to cast a magical spell. Each roll of the LEGO dice
           lets players collect new ingredients or grab the ones they need
           from opponents to win. SRP $12.99

        -  Monster 4 - The first player to get four monsters in a row wins.
           Every roll of the LEGO dice brings lets players move a monster,
           displace another player's monsters or send the giant spider in to
           clear some space. SRP $19.99

        -  Lava Dragon - Players prove to be bravest knight by being the
           first to climb the volcano and summon the mighty dragon. Each roll
           of the LEGO dice helps players climb, block opponents, avoid lava
           or knock opponents off the volcano! This exciting game of strategy
           and luck is never the same game twice. SRP $19.99

        -  Race 3000 - Players race to cross the finish line first and take
           the trophy. Along the way, they must use shortcuts, overtake or
           turbo boost past their opponents and change lanes to avoid oil
           slicks. Players can build a new track and change the LEGO dice
           each time they play so no two races are ever the same! SRP $26.99

        -  Pirate Code - Players must be first to guess their opponents'
           secret treasure codes before theirs is revealed to take the title
           of pirate captain. In this game of logic, luck, secrets and
           treasures, players can set their own code of jewels in their
           treasure chest so the game is different every time. SRP $26.99

        -  Minotaurus - Players must be the first to lead their three heroes
           to the temple, avoiding the Minotaur and cleverly placing walls to
           block their opponents. By changing the LEGO dice, players can jump
           hedges, and by re-building the maze, every game is a new
           adventure. This game of chance and strategy is great fun for the
           whole family. SRP $34.99

        -  Ramses Pyramid - Players unlock the crystal-coded pyramid layers
           to climb to the top and defeat the Mummy King Ramses, taking his
           crown and the treasures buried deep within. In this family game of
           memory, skill and cunning, players compete against each other or
           team up to dethrone King Ramses. Created in cooperation with
           renowned strategy game developer, Reiner Knizia. SRP $39.99

        -  Creationary - Players roll the LEGO dice to select one of four
           building categories: vehicles, buildings, nature or things. Three
           levels of difficulty give players a chance to show off their
           creative building skills so that others can guess what is being
           created. A great game for family and friends to test their
           imagination, creativity, building and guessing skills. SRP $44.99
    

Joining the portfolio by September 1:

    
        -  Hogwarts(TM) - Between the moving staircase and secret passages at
           Hogwarts School of Witchcraft and Wizardry, it can be tricky for
           players to find their way around. The first player to successfully
           navigate the magical castle to collect all of their homework from
           their classes and get back to the common area is the winning
           wizard. SRP $39.99
    

For more information, visit http://games.lego.com or follow LEGO Games on Facebook at facebook.com/LEGOGames.

LEGO Canada, Inc. is the Canadian subdivision of LEGO Systems Inc. (LSI), the North American division of the LEGO Group, a privately-held firm based in Billund, Denmark that is the world's leading manufacturer of construction toys. The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com

LEGO, the LEGO logo and the minifigure are trademarks of the LEGO Group. (C)2010 The LEGO Group.

TM & (C) Warner Bros. Entertainment Inc. Harry Potter Publishing Rights (C) JKR (S10)

For further information: Media Contacts: LEGO Systems, Inc., Julie Stern or Karen Lynch, 860-763-7834, 415-551-9619, [email protected], [email protected]