Mobilicity exceeds 50,000 subscriber additions in Q4 with peak holiday sales
still to come

Rising new entrant achieves milestone after just second quarter of operations in Toronto and only one month in Vancouver, Edmonton and Ottawa

TORONTO, Dec. 17 /CNW/ - Mobilicity revealed it has already added over 50,000 new subscribers in just the fourth quarter, reinforcing its position as the rising new force in Canada's competitive wireless market. This milestone comes with the key holiday sales period still ahead and just one month after launching in three new markets.

"Mobilicity is thriving and is on track to account for approximately 10 percent of the Canadian wireless industry's growth in subscribers this quarter with three of our key markets open for only six weeks," said Mobilicity President and CEO Dave Dobbin. "We are proud of achieving so much in so short a time period and look to Canadians' thirst for more affordable mobile phones and plans as a sign to continue chipping away at the high cost of wireless in this country."

Mobilicity is gearing up to roll out its 3.5G network in Calgary early next year. The unlimited wireless carrier launched in Vancouver, Edmonton and Ottawa almost a month ago, to the day. Mobilicity first opened its doors in Toronto in mid-May.

"We are also making great headway expanding our national retail presence to get in front of more Canadians," Dobbin added. "In the last month alone, we launched retail distribution partnerships with 7-Eleven Canada, hmv and Zellers - giving us over 700 retail points of sale."

$50 Holiday handset rebate
Mobilicity today also announced a $50 handset rebate in celebration of surpassing the 50,000 new subscriber mark for Q4, as well as to thank Canadians for their growing support and encourage more to take advantage of the unlimited carrier's industry-leading value. The mail-in rebate is available for a limited time on select Mobilicity handsets and smartphones purchased at authorized Mobilicity retailers.

Among new entrants in its markets, Mobilicity offers the widest range of quality name-brand handsets and smartphones, including the BlackBerry® Bold™, BlackBerry® Curve™ 3G, Nexus One^TM by Google^TM, Sony Ericsson Xperia X10 and the Motorola Spice^TM - Canada's only name-brand device powered by powered by Android™ for under $200.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides nationwide coverage with unlimited coverage areas to make wireless communications more affordable and easier to use. Mobilicity's pay-in-advance unlimited talk, text and data plans ensure 100 percent bill certainty - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Earlier this year, Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

For further information:

images or interviews, please contact:
Sheryl Steinberg
Manager, Communications & PR
Mobilicity
647-70-PRESS
[email protected]