Media Alert - Launch of LCBO's Deflate The Elephant Social Responsibility Holiday Campaign

TORONTO, Dec. 4, 2012 /CNW/ -

WHAT:	Launch of LCBO's "Deflate the Elephant" social responsibility holiday campaign, encouraging Ontarians to plan ahead, get home safely and help prevent drinking and driving at LCBO Queen's Quay store on Friday, December 7 at 10:30 a.m.
	LCBO President & CEO Bob Peter and Co-op Cabs General Manager Peter Zahakos will introduce the new holiday "elephant taxi "promotion, as well as a new app to help the responsible host plan a safe and memorable gathering from start to finish.
	"Deflate the Elephant" acknowledges that drinking and driving can often be the "elephant in the room" - an awkward topic to deal with at a party or get together.
WHERE:	LCBO Queen's Quay Store
	2 Cooper Street (at Queen's Quay), Toronto, Ontario
WHEN:	Friday, December 7, 2012
	10:30 a.m.

Photo, video and interview opportunities.

 

 

SOURCE: LCBO

MEDIA CONTACTS:
Heather MacGregor, LCBO Media Relations Co-ordinator      
Tel. [phone]; Cell. 416 587-3729; E-mail: [email protected]

Stephanie Petroff, Sr. Communications Consultant
Tel.: [phone]; E-mail: [email protected]