Patrick Chan kicks off Harry Rosen Spring 2010 ad campaign

TORONTO , Feb. 4 /CNW/ - Patrick Chan , Canada's youngest national figure skating champion and World Silver Medalist, appears in his first fashion photo shoot when he is featured in the iconic Harry Rosen advertising campaign nationally the week of Monday, February 8th .

"We are thrilled to feature an athlete of Patrick's calibre in our campaign this season as he embodies the values and ideals of confidence and leadership that we promote," stated Larry Rosen , CEO and Chairman of Harry Rosen Inc. "We salute Patrick for his hard work and determination and wish him luck as he continues to represent our country. Patrick's incomparable talent, drive and professionalism will stand him well this month and beyond."

"I'm proud to be involved in the Harry Rosen ad campaign and to join the likes of other world-class athletes featured in Harry Rosen's ads, such as Martin Brodeur and Simon Whitfield ," enthused Patrick Chan . "As I grow professionally and progress in my career, I've learned the value of dressing well and putting my best face forward not only on the ice, but off as well."

Chan, the 19-year-old phenomenon who captured his third straight Canadian Championships three weeks ago, is currently in Vancouver in anticipation of his next competition. Patrick's ad, shot in Toronto in November between competitions, features him wearing a BOSS Black suit, shirt and tie - the perfect first suit for a young man facing a variety of occasions. In exchange for his appearance in the campaign, a donation has been made to Right to Play, a charity that works to improve the lives of children in some of the most disadvantaged areas of the world by using the power of sport and play for development, health and peace.

The rest of the Harry Rosen Spring 2010 ad campaign will be unveiled in the coming weeks and features more of Canada's leaders from the worlds of business, sport and culture.

About Harry Rosen Inc.

Harry Rosen Inc., Canada's leading quality men's wear retailer, is celebrating its 56th year in business in 2010. Founded in 1954 by the man whose name the chain still bears, Harry Rosen Inc. has grown from a single 500-square-foot store in Toronto to become a powerhouse in Canadian retailing with 15 stores across the country, accounting for 40 percent of the Canadian market in high-end men's wear, as well as an ecommerce site at www.harryrosen.com. Harry Rosen stores offer extensive collections of the world's finest men's wear labels including Tom Ford , Brunello Cucinelli, Dolce & Gabbana, Etro, Armani Collezioni, Brioni, Canali, Ermenegildo Zegna, Versace, BOSS Hugo Boss , Prada, Allen Edmonds , Cole Haan , Salvatore Ferragamo, Loro Piana and J.P. Tilford by Samuelsohn.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: or photographs, please contact: Shauna Cook, PR and Special Events Manager, Harry Rosen Inc., [phone], [email protected]