Media Alert: Photo/Video Opportunity - Simons Unveils Major Art Installation by Canadian Artist and Architect Philip Beesley
QUEBEC CITY, Feb. 19, 2013 /CNW/ - Simons, the renowned family-owned fashion retailer from Quebec City, will unveil a permanent in-store art installation called Simons Aurora designed by Canadian artist and architect Philip Beesley. Simons Aurora is a canopy of crystalline columns that uses sensory mechanisms to respond to human movement, creating a gently swelling and rippling ocean of light.
Who: | Peter Simons, CEO, Simons Philip Beesley, Canadian artist and architect |
When: | Wednesday, February 20, 2013 2:00 - 5:00 pm - Interviews available upon request 7:00 - 9:00 pm - Cocktail reception co-hosted with the Art Gallery of Alberta 7:45 - 7:50 pm - Remarks by Peter Simons and Philip Beesley |
Where: | Simons West Edmonton Mall 1755, 8882 170 Street NW |
Simons Aurora by the numbers:
- 1st permanent installation in Canada for Philip Beesley
- 68' long by 26' wide
- Dozens of sculptural glass vessels and horizontal layers of translucent lacy clouds
- Over 100 chains of light, 36 of which are responsive to human movement
- 500 unique digital patterns that guide the installation's lighting system
- 2,500 LED lights
- 400,000 custom-fabricated parts
- 17 installation days in Edmonton, preceded by 12 months of development
- 20 local Edmonton volunteers assisted a 9-person installation team
- 120 additional people worked on portions of Simons Aurora at 'assembly parties' prior to installation
VIDEO AVAILABLE:
A time-lapse video of Simons Aurora being installed is available upon request.
SOURCE: SIMONS
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Carla MacNeil, Jane Gill & Associates
[email protected]
416.518.1780 cell
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