Mobilicity announces best $35 plan on the market for Back to School

New wireless carrier packs even more value to rate card; introduces Unlimited Long Distance Add-Ons for calling to Europe and Central & Latin America

TORONTO, July 22 /CNW/ - Mobilicity today got a jump start on the busy Back-To-School season and added more value to its unlimited wireless plans - giving students and parents even more reason to take advantage of the innovative new carrier's unlimited 3.5G network.

The company added premium call features - Voicemail, Call Forwarding, Three-Way Calling and Call Waiting - to its Unlimited Local Talk and North American Text plan making it an incredible value at only $35 per month. The plan already featured Caller ID.

"Canadians are looking to get more for their money and our $35 plan sets a new standard in value," said President and CEO Dave Dobbin. "It's the best unlimited wireless deal in town and offers the benefit of being on a fantastic 3.5G network customers can count on."

Stop racking up extra charges; enjoy bill certainty

The company also added the premium calling features onto its $45 plan which also includes unlimited Canadian long distance. Like all of Mobilicity's unlimited talk, text and data plans, the updated plans are designed to make wireless easy. Customers do not require a contract or credit check - nor do they need to count minutes or worry about incurring extra, hidden charges.

"Pay one flat fee plus tax and that's it," Dobbin added. "Parents don't have to worry about their kids racking up texts or minutes. And students can budget their funds better knowing they won't get dinged for more money at the end of the month. With Mobilicity, you're ensured bill certainty."

Unlimited Europe & Unlimited Central America/Latin America

Mobilicity also announced two new Unlimited International Long Distance offers to make overseas calling more affordable and convenient for multicultural Canadians, as well as foreign exchange or international students looking for an affordable way to call home.

The Unlimited Europe add-on provides unlimited calling to landline phones in select countries, like Greece, Portugal, Spain and the United Kingdom, as well as cities, such as Berlin (Germany), Dublin (Ireland) and Paris, (France).

The Unlimited Central America/Latin America add-on provides unlimited calling to landline phones in Argentina, Colombia, Puerto Rico, Venezuela, and Mexico City, Guadalajara and Monterrey in Mexico.

As with Mobilicity's existing Unlimited Asia Long Distance add-on, each of the new offers can be added onto any Mobilicity plans $35/month and higher through August 31, 2010. The Unlimited Asia add-on provides unlimited, convenient direct-dial calling to India, China, Hong Kong and Singapore. Mobilicity also offers very competitive pay-per-use long-distance rates.

The company's industry-leading unlimited plans range from its teen and tween-friendly North American text plan ($15/month) to its unlimited global text, talk, North American long-distance and data plan for $65/month. All Mobilicity plans are unlimited, include free caller ID, Mobilicity to Mobilicity calling and do not require a contract or credit check.

About Mobilicity (DAVE Wireless)

Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides city-based consumers with simple, value-packed talk, text and data plans on its state-of-the-art, unlimited 3.5G network - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was recently named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

For further information: For more information, images or interviews, please contact Sheryl Steinberg, Manager, Communications & PR, Mobilicity, 647-70-PRESS, [email protected]