Rogers Media to release "The Booth at the End" trailer: an exclusive Canadian
premier through "Shorts in the City"

TORONTO, July 26 /CNW/ - Rogers Media today announced that it is releasing the trailer for the highly anticipated show, "The Booth at the End," through "Shorts in the City," a Citytv.com programming initiative in partnership with Nissan Canada.  The trailer will be featured in "Shorts in the City" on Citytv.com and RogersOnDemand.com, and is produced by Vuguru, Michael Eisner's independent studio in which Rogers is an investor.

"The Booth at the End" centres on a mysterious Man who sits at a booth at the end of a diner. People come to him with things they want: a parent with a sick child, a woman who wants to be prettier. The Man can make these things happen - for a price. In exchange for what they want, these individuals must sacrifice their morals and do deeds normally inconceivable to them. The Man never forces anyone to do anything. It's always up to them to start - or stop - with one lingering question: "How far would you go to get what you want?"  "The Booth at the End" has an ensemble cast showcasing veteran talent from TV and film, including Xander Berkeley from 24 (Season 1 and 2) as The Man.

"The Booth at the End" launches August 9th, as a worldwide, exclusive Canadian premier. "We will be featuring "The Booth at the End" on our "Shorts in the City" channel on Citytv.com, as well as distributing it across other Rogers websites and platforms, including RogersOnDemand.com and the "Shorts in The City" iPad and iPhone applications," said Claude Galipeau, SVP & GM Digital Media, Rogers Media. "This release continues our innovative partnership with Nissan Canada to provide Canadians with high-quality, exclusive multi-screen programming."

LINK TO TRAILER: http://video.citytv.com/video/detail/114798948001.000000/trailer/
http://www.rogersondemand.com/tvshows/the_booth_at_the_end

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations. Rogers Sportsnet, Canada's live event leader, is comprised of four channels, all of which are available nationally and in high definition, and the Shopping Channel, is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

About Nissan Canada Inc.

Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 156 independent Nissan dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO(2) emissions, cutting other emissions and increasing recycling. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.

For further information:

Jan Innes
Vice President, Public Affairs
Rogers Communications Inc.
416.935.3525
[email protected]