Media Advisory/Photo Op - Missing: distracted driving campaign launch

TORONTO, July 26, 2013 /CNW/ -

What:	CAA South Central Ontario, the Ministry of Transportation, the Ontario Provincial Police, Toronto Police Service and members of the Traffic Safety Coalition will launch, for the second year in a row, a four-week long distracted driving initiative called "Missing". The aim of the campaign is to raise awareness regarding high-risk behaviours behind the wheel and encourage safe driving habits in hopes of reducing collisions and fatalities on our roads.
When:	Tuesday July 30, 2013
	10:00 A.M.: News conference Missing: Distracted driving campaign official launch.
	10:30 A.M.: Photo Op Distracted driving obstacle course.
	The media, accompanied by Toronto Police Service driving instructors, will get behind the wheel and drive the distracted driving obstacle course.
Where:	207 New Toronto Street - Parking lot (next to Canpar) South of the Gardiner Expressway, between Kipling and Islington Avenues
Who:	Teresa Di Felice, Director Government & Community Relations, CAA SCO Mike Colle, MPP & Parliamentary Assistant to the Minister of Transportation Don Bell, Chief Superintendent, Highway Safety Division, OPP Robb Knapper, Acting Inspector, Toronto Police Service Traffic Services

 

 

PDF available at: http://stream1.newswire.ca/media/2013/07/26/20130726_C9874_DOC_EN_29314.pdf

SOURCE: CAA South Central Ontario

Media contact: Silvana Aceto, Media and PR Consultant, CAA SCO, [email protected], Office: [phone], Cell: [phone] or Jeff LeMoine, Communications Consultant, [email protected], Office: [phone], Cell: [phone].