Clearly Contacts Set to Blitz Vancouver With Creative Eyeglasses Campaign

    
    The Canadian online retailer puts its money where its mouth is by giving
    3,000 pairs of eyeglasses away free in Vancouver.




    
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<p><span class="xn-location">VANCOUVER</span>, British Columbia, <span class="xn-chron">June 18</span> /CNW/ -- Clearly Contacts.ca is planning to put 3,000 pairs of eyeglasses on the faces of <span class="xn-location">Vancouver</span> residents this weekend, for free. With a campaign aimed at educating its <span class="xn-location">Vancouver</span> peers about how fast and easy it is to order glasses online, Clearly Contacts is taking all of the risk associated with buying something online out of the picture, by giving them away for free.</p>
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<p>"We looked at the questions we received from customers about the ordering process of eyeglasses online and decided the best way to answer these questions was to show them. We could spend the money on a radio or billboard ad, but we decided instead to invest the money into our customers, allowing them to try the product and service offering for free," explains Clearly Contacts Vice President of North American Sales <span class="xn-person">Steve Wallace</span>.</p>
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<p>The eyeglasses giveaway hosted by ClearlyContacts.ca will start <span class="xn-chron">Friday, June 18th</span> at <span class="xn-chron">10:00 am</span> in metro <span class="xn-location">Vancouver</span> and will go until all 3,000 pairs of eyeglasses have been given away. Consumers have been signing up online at the giveaway website in order to receive the coupon code when the giveaway goes live.</p>
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<p>Since adding eyeglasses to its product line, at the suggestion of its contact lens customers two years ago, the Clearly Contacts team has been asked questions about how the glasses will fit, how the quality compares to optical stores, and how the ordering process works. The team is confident that once people try the process, they will be impressed by the service, the price and the convenience. Eyeglasses start at <span class="xn-money">$38</span> for a complete pair of single vision glasses.</p>
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<p>Clearly Contacts has sold over 250,000 pairs of glasses over the past two years, making it one of the top glasses retailers in <span class="xn-location">Canada</span>.</p>
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    About Clearly Contacts:

    
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<p>Clearly Contacts, a subsidiary of Coastal Contacts, is the world's fastest growing online vision care supplier. Providing contact lenses, eyeglasses and other complementary vision care products to consumers worldwide at prices up to 70% less than Optical retail stores, Coastal Contacts is proud to provide an affordable, convenient option for high quality vision care products. With its world class operations in <span class="xn-location">North America</span>, <span class="xn-location">Europe</span> and Asia, Coastal Contacts offers a unique blend of private label and branded products to over 150 countries across the globe. Already #1 in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Vision Store."</p>
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For further information: Jennifer Harvey, Communications Manager of Coastal Contacts Inc., [phone] ext. 322, [email protected] Web Site: http://www.coastalcontacts.com http://www.clearlycontacts.ca