Media Advisory/Photo Opportunity - RBC makes a splash in downtown Toronto

10,000 employees in city's downtown core celebrate freshwater for RBC Blue Water Day

TORONTO, June 7, 2012 /CNW/ - With only two weeks to the official start of summer, RBC is encouraging employees and Canadians to think about why water matters through RBC Blue Water Day. To celebrate, chalk artists will decorate the streets in front of RBC buildings in Toronto's downtown core featuring colourful murals of Canada's most valuable natural resource: freshwater.

RBC Blue Water Project grant recipients Lake Ontario Waterkeeper, Free The Children and Toronto Region Conservation Authority will also be on-hand to celebrate with RBC employees, who will be decked out in blue, from noon to 2 p.m.

To help celebrate RBC Blue Water Day, Canadians can also show they care about water by going to the RBC Blue Water Facebook page (facebook.com/rbcbluewaterproject/app_309036319173800) and RBC will donate funds to one of five water-related charities.

What:	RBC Blue Water Day
When:	June 8, 2012 Noon to 2 p.m.
Who:	Chalkmaster Dave will create colourful chalk murals about water at RBC locations downtown Representatives from Lake Ontario Waterkeeper, Free The Children and Toronto Region Conservation Authority RBC employees wearing blue
Where:	RBC locations: Royal Bank Plaza RBC Centre - 155 Wellington St West 310, 315, 320, 330 Front St West buildings 20 King St West

 

 

For more information or to book an interview, please contact:

Rebecca Webster
Weber Shandwick for RBC
[email protected] or
416-642-7975

Emily Abrahams
Weber Shandwick for RBC
[email protected] or
416-642-7948