Media Advisory - Province-wide Campaign Targets Distracted Drivers: D.O.N.T.

Make the pledge:  Drive Only . . .  Never Text. D.O.N.T.

TORONTO, June 3, 2013 /CNW/ - As part of this month's province-wide Brain Injury Awareness campaign, drivers are being reminded that texting or talking on a cell phone while operating a motorized vehicle can lead to serious car crashes, brain injuries or death.  Just D.O.N.T.

Members of the media are invited to attend the launch of the D.O.N.T. Campaign where details of the campaign will be explained - and where our elected provincial representatives will also be asked to take the pledge.

The Campaign is an initiative of a coalition of injury prevention advocates including the Ontario Brain Injury Association (OBIA), participating local community Brain Injury Associations, Ontario Ministry of Transportation, Ontario Trial Lawyers Association (OTLA), Southland Insurance, and Windsor Essex County Injury Prevention Coalition.  The coalition is reminding people of the risks due to distracted driving, and asking drivers across the province to step up to take part in this pledge to Drive Only… Never Text.

The Campaign will be kicked off on June 6 at a special event at Queen's Park, attended by MPPs, D.O.N.T. campaign committee members, safety partners and spokespersons whose lives have been impacted by brain injuries caused by motor collisions.

What: Launch of the D.O.N.T. Campaign

When: Thursday, June 6, 2013, 11:30 am

Where:
Ontario Legislative Building, Queen's Park, Toronto

Committee Room 228

RSVP: Members of the media are asked to confirm their attendance with
[email protected]

SOURCE: Ontario Brain Injury Association

Maria McDonald
Communications Specialist
Ontario Trial Lawyers Association
[email protected]
905-639-6852 x234