Hemisphere GPS Expands Outback Guidance Sales Network in Australia

BRISBANE, Australia, March 1 /CNW/ - (TSX: HEM) Outback Guidance by Hemisphere GPS is expanding its sales network throughout Australia by implementing the US model that helped Outback Guidance develop itself into one of North America's largest aftermarket suppliers of GPS guidance systems for agriculture. This will allow Australian growers to purchase Outback Guidance's all new eDriveX(TM) and A220/A221(TM) centimetre-level automated steering system, along with the full line of other Outback products, before the 2010 planting season.

Hemisphere GPS plans to increase its presence in Australia's sophisticated precision agriculture market by implementing a two-tier marketing approach. First, Hemisphere GPS will build on its existing business relationships, which it acquired through the purchase of BEELINE Technologies in 2007, to establish a bricks and mortar dealer network for direct sale and product support of its proven Outback Guidance systems. The company is expanding its team in Australia and will continue to expand its customer service relationships throughout 2010. Second, Hemisphere GPS will ship its products directly to its Australian customers. The Brisbane based team, who pioneered the hands-free agriculture machine guidance market, will continue to expand on its decade of experience in building quality products specific to Australian farmers needs and market conditions.

"This powerful sales network modeled after the successful US network will be valuable for our team in Brisbane to effectively increase Outback Guidance sales in Australia," says Paul Turner, GM of Australian Operations. "Our Outback Guidance systems are already popular in the Australian agriculture market and we are excited by our ability to move product faster, service the customer more effectively and broaden our market share."

Hemisphere GPS is currently taking on new Outback Guidance Center Dealers in Australia and plans to launch its eCommerce website in autumn 2010. For more information on Outback Guidance products, or to become an Outback Guidance Centre, please visit: www.outbackguidance.com or stop by and see our complete line of products at the Wagin Woolorama Sheep Show, March 5 - 6, 2010.

About Hemisphere GPS

Hemisphere GPS designs and manufactures innovative, cost-effective GPS products for positioning, guidance, and machine control applications in agriculture, marine and other markets. The Company holds numerous patents and other intellectual property and owns leading brand names including Outback Guidance(R) in precision agriculture. The Company is headquartered in Calgary, Alberta, with major product development, sales and marketing facilities in Arizona, Kansas, and Australia. Hemisphere GPS is listed on the Toronto Stock Exchange (TSX) trading under the symbol "HEM" and is one of the TSX Cleantech designated companies. This year marks the Company's 20th anniversary of providing innovative GPS technology and product solutions to customers worldwide. For more information about Hemisphere GPS, please go to www.hemispheregps.com

The above disclosure contains certain forward-looking statements that involve substantial known and unknown risks and uncertainties. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond Hemisphere GPS' control, including: the impact of general economic conditions, industry conditions, increased competition, the lack of availability of qualified personnel or management, fluctuations in foreign exchange or interest rates, stock market volatility and market valuations of companies with respect to the announced transactions and the final valuations thereof, and obtaining required approvals of regulatory authorities. Hemisphere GPS' actual results, performance or achievement could differ materially from those expressed in, or implied by these forward-looking statements and, accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits, including the amount of proceed, that Hemisphere GPS will derive there from.

For further information: Paul Turner, General Manager, Australian Operations, Hemisphere GPS, Phone: [phone], E-mail: [email protected]; Jeff Farrar, Director of Marketing, Ground Agriculture, Hemisphere GPS, Phone: [phone], E-mail: [email protected]