Introducing Canadiana Financial Corp.

A new brand of mortgages available through broker market partnerships

TORONTO, March 11 /CNW/ - Canadiana Financial Corp. (Canadiana), specializing in residential insured first mortgages soon to be available through broker partners, announces its launch date to the Canadian mortgage market of March 22, 2010.

Canadiana is a privately held company with a solid capital structure through its primary investor Five Fathom Partners Inc (Five Fathom Partners). Mike Linehan has been appointed President & Chief Executive Officer of Canadiana.

Mr. Linehan has held numerous senior level positions in the mortgage industry. "We are very pleased to have an individual of Mr. Linehan's caliber and experience join the Canadiana leadership team to ensure its long term financial success for its broker and industry partners," states Yousry Bissada, of Five Fathom Partners.

Mike Linehan has chosen a team of proven industry leaders to join him in leading the Canadiana management team. "I am thrilled that Pamella Mulek will be joining the team in the role of Chief Operating Officer and Annette Henwood in the role of Controller. Their years of experience in setting high operational standards to meet service excellence objectives will be a great asset to Canadiana," states Mr. Linehan.

"Leading the sales team is Joe DiGiambattista, a proven sales executive in the mortgage industry with a passion for building competitive compensation structures and a competitively priced suite of products for broker partners," states Mr. Linehan. Canadiana will be offering its suite of products through broker partners in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and the four Atlantic provinces with a view of launching in Quebec in the near future. The company will work closely with its broker partners to ensure their financial success and assist them with building lasting customer relationships.

Canadiana's strong capital structure, experienced management team and exciting suite of products and pricing will ensure the continuing success of the company in the Canadian mortgage market. The company looks forward to working with broker and industry partners to ensure the success of all parties and building and expanding upon a progressive and competitive value proposition model in the Canadian mortgage market.

About Five Fathom Partners

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Five Fathom Partners Inc. is a privately held enterprise which provides seed capital, private equity, management, governance and advisory services to the financial services industry in Canada. Its shareholders represent the interests of John Donald, David Chapman, Jake Orbach, Yousry Bissada, Art Trojan, Jay Hennick, Brendan Calder, Chris Donald and Monitor Clipper Partners.

For further information: Corporate Contact: Mike Linehan, President & Chief Executive Officer, Canadiana Financial Corp., Email: [email protected]