IAB Canada Releases NEW! Canadian Interactive Advertising Salary Guide: A
Global First!

TORONTO, March 24 /CNW/ - The Interactive Advertising Bureau of Canada today released its 2010 Interactive Advertising Salary Guide, the first comprehensive look at the job functions, titles and salaries for Interactive Marketing and Advertising professionals employed by Publishing and Agency companies across Canada.

A year in the making, the Interactive Advertising Salary Guide is packed with information drawn from a wide range of industry resources as well as the knowledge and expertise of IAB Canada's Agency and Publisher Councils, Ad Ops and Search Committees -- whose Members represent some of Canada's top employers.

"The audiences for the Salary Guide are, first and foremost, Publishers and Agencies across Canada who are building and expanding their teams and looking for industry standards for various positions," says Paula Gignac, President, IAB Canada. "The Guide also provides a way for Advertisers to better understand how the various vendors that they do business with are defining and compensating roles that routinely touch their brands; and is a useful tool for Students plotting their Interactive advertising career paths."

Information within the Guide is presented in a simple and easy-to-use Excel spreadsheet format.

Both the Agency and Publisher tabs list functional areas and specific job titles. Users simply roll their mouse over an individual job title to see its general job description. In some cases functional areas -- such as Paid Search Marketing and Web Analytics -- are represented in both Publisher and Agency sections, providing users with a comparison of how different sides of the business compensate similar skills and experience.

Compensation levels included in the Salary Guide -- based on an individual's experience, from entry level to 15+ years -- are meant to provide a credible baseline against which companies can compare their own practices and needs. For example, larger organizations may be able to pay at, or beyond the top end of the pay scales noted in the Guide; whereas smaller companies often combine one or two positions and pay toward the mid-range of the pay scales listed.

All salaries within the Guide are base only, and do NOT include bonus or commission.

"The release of IAB Canada's 2010 Interactive Advertising Salary Guide means that most of the heavy lifting associated with Interactive advertising compensation in Canada has now been done," says Gignac. "Still, we know that what we've created is merely Version 1.0 of a document that will need ongoing input from the industry; both in terms of refining and adding to the current job descriptions listed, and adding entirely new job descriptions and compensation scales for Interactive roles that may develop within companies in 2010 and beyond. We welcome any and all feedback on the 2010 Guide, and look forward to having the industry assist us in honing the product to perfection as we move forward.

Download IAB Canada's 2010 Interactive Advertising Salary Guide Now! (http://www.iabcanada.com/guidelines/IABCanadaInteractiveAdvertising_SalaryGuide_2010.xls)

NOTE: The Salary Guide is available in English only at this time. The French version will be released later in 2010.

The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry, and is a not-for-profit association representing more than 225 of Canada's most well-known and respected Advertisers, Agencies, Media Companies, Service Associates, Educational Institutions and Government Associations.

For further information: about IAB Canada contact: Paula Gignac, President, IAB Canada at: http://www.iabcanada.com/iab_can/contact_form.shtml or at [phone] (ext. 26)