Media Advisory - Social Media and HR: How Human Resources Can Harness New Media for Improved Results

www.conferenceboard.ca

TORONTO, May 15, 2012 /CNW/ - Social media is changing the rules of core human resources tasks such as recruitment, communications and engagement.

Pioneers in the field will share their insights at Social Media and HR: How Human Resources can Harness New Media for Improved Results, hosted by The Conference Board of Canada.

When:	Thursday, May 17, 2012.
Who:	Human Resources and the Social Media Revolution
	James L. Norrie, Associate Professor at Ryerson University and Founder of AgileDudes and GroupDudes, will discuss developments in social media and present insights on how to use it creatively. 8:30 a.m.
	How to Use Social Media to Drive Engagement in Your Organization
	Wendy Arnott, Vice-President at the Social Media and Digital communications at TD Bank Group, will recount TD's journey in using social media to engage customers and employees. 11:45 a.m.
	Tweet, Post, Share—Making Everyone a Social Media Ambassador for Your Organization
	Denise Amyot, President and Chief Executive officer at the Canada Science and Technology Museums Corporation, will explain why HR should take the lead in social media and suggest ways in which HR executives can embrace new technology.
	12:30 p.m.
	Using a Communications Revolution to Drive Organizational Transformation
	Yves Desjardins-Siciliano, General Counsel and Secretary of Via Rail Canada Inc., will discuss the transformation and role of social media inside and outside his organization.
	1:45 p.m.
Where:	The Toronto Marriott Downtown Eaton Centre Hotel

For more information, visit: http://www.conferenceboard.ca/conf/12-0020/default.aspx

The conference is sponsored in part by Monster Canada, Bullfrog Power and Zerofootprint.

Media must register in advance.
For more information or media accreditation, contact:
Françoise Makanda, Media Relations Coordinator,
Tel.: [phone], ext. 389. E-mail: [email protected].