Event Advisory: Canadian NBA athlete, local kids Get Up, Fuel Up, Own Up for Healthy Me Week (June 2-8)

TORONTO, May 27, 2013 /CNW/ - On Wednesday, May 29, join Canada's Tristan Thompson (Cleveland Cavaliers), local students, media, and community groups, to launch the second annual Healthy Me Week (June 2 - 8). This national initiative that promotes healthy, active living, is led by Concerned Children's Advertisers, in partnership with media, community and sports groups.  This year, Canadian families are encouraged to Get Up, Fuel Up, Own Up for the sake of their health and well-being.

What:	Launch of second annual Healthy Me Week Photo Opportunity: Elementary school students from local schools will bring the Healthy Me Week call-to-action to life by participating in several activity stations.
		Station 1: Get Up! NBA athlete Tristan Thompson, will run kids through various drills from the NBA Fit program.
		Station 2: Fuel Up! Kids learn how to select healthier food options and sample a healthy snack.
		Station 3: Own Up! While signing personal health pledge certificates, kids discuss how to get and stay motivated to make healthier choices.
When:	Wednesday, May 29, 2013, from 11 a.m. to 11:45 a.m.
	Schedule of events:
		11:00 a.m. - Official kick-off and opening remarks
		11:15 a.m. - Activity stations open
Who:	- Tristan Thompson, NBA
	- Bev Deeth, president, Concerned Children's Advertisers
	- Media personalities
	- National sport, health, and physical activity representatives
	- Elementary students from local schools
Where:	YMCA
	410 Rebecca Street
	Oakville, ON

About Healthy Me Week

Healthy Me Week is a national health initiative that empowers Canadian families to adopt a healthier, more active lifestyle.  Launched in 2012, the initiative is held every year, during the first week of June.  Healthy Me Week is led and promoted by the following partners: APTN, Astral Media, Best Health Magazine, Kids' CBC, NBA, ParentsCanada, ParticipACTION, Public Health Agency of Canada, Shaw Media, TELETOON, Today's Parent, TVO Kids, YMCA and YTV; and youth health/well-being advocate, Concerned Children's Advertisers. healthymeweek.ca

About CCA

Concerned Children's Advertisers (CCA) is a unique non-profit organization and model of corporate social responsibility. Our 20 Canadian member companies are committed to understanding and contributing solutions to challenging issues that impact children, including healthy active living, bullying prevention, self-esteem, and media literacy.  The organization is also supported by numerous partners, including child-centred issue experts, advertisers, and broadcasters.  As a committed group of Canadian advertisers, CCA's mission is to be the credible, caring and authoritative voice of responsible children's advertising and communications. www.cca-arpe.ca

 

 

SOURCE: Concerned Children's Advertisers

Media Contact:
Alex Dunsmuir, ümlaut marketing+communications
t: 416.236-2368 m: 647-244-2475 [email protected]