MONTREAL, May 29, 2013 /CNW Telbec/ - The Mondial de la bière, America's most prominent international beer festival celebrates its 20th anniversary! The festivities begin today, May 29th at 11:00 am and will continue in full swing until June 2nd at our brand new location at the Palais des Congrès de Montréal and its exterior terrace on l'Esplanade. This year, close to 100 000 beer amateurs will take part in this special edition, which promises to be the most gourmet of all. Jérôme Charlebois, singer-songwriter and the event's spokesperson will launch the event tonight at 6 pm, accompanied by a special guest, the artist Marco Calliari.
Known both for its professional and educational mission, the Mondial de la bière gives Biertrotters the occasion to discover, to taste and to share beers from all over the globe. As part of the 20th anniversary, the Mondial de la bière will present a very important gastronomic segment that will surely suit every palate!
THE MONDIAL DE LA BIÈRE IN NUMBERS
- More than 550 products available (beers, meads, ciders and others)
- More than 120 breweries and others
- 229 new beers, never presented at the Mondial de la bière in 20 years!
- 89% of products offered are beers
- 17 beers designed for the 20th anniversary
| HIGHLIGHTS | |
| Wednesday, May 29th | |
| 1: 00 pm | Inauguration |
| 4: 30 pm | Workshop: Cooking with beer, hosted by Pascal Onnée, chef at L'Assommoir |
| 6: 00 pm | Show by Jérôme Charlebois, spokesman for the event, with Marco Calliari |
| Thursday, May 30th | |
| 11: 00 am | Medals Ceremony: Greg Noonan MBeer Contest, MBeer Design Contest and MBeer Gourmand |
| 12: 30 pm | Workshop: Cooking with beer, hosted by Sylvain Proulx, chef at Resto-loft Fibo |
| 2: 00 pm | Workshop: Beer and Caviar (NEW) |
| 6: 00 pm | Flaveurs Bières et Caprices Evening |
| Friday, May 31 st | |
| 12: 30 pm | Workshop: Cooking with beer, hosted by Matthieu Saulnier, chef at restaurant Osco |
| 4: 30 pm | Workshop: Cooking with beer, hosted by Philippe Wouters |
| Saturday, June 1st | |
| 11: 30 am | Workshop: Beer and pretzel, hosted by Jean-Claude Colin |
| 5: 30 pm | Workshop: Beer and fudge, hosted by Guy Levesque |
| 5: 00 pm | VIP artists, live painting |
| Sunday, June 2nd | |
| 4: 00 pm | Medals Ceremony: Consumer Beer Contest and RallyeMBière |
| The festival's complete program is available on our Web site: http://festivalmondialbiere.qc.ca/en/festivals/mondial_de_la_biere_montreal_2013/ |
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| REMINDER | |
| Date: | May 29th to June 2nd, 2013 |
| Schedule: | Wednesday to Saturday from 11:00 a.m. to 10:00 p.m. Sunday from 11:00 a.m. to 8:00 p.m. |
| Site: | Palais des Congrès (1001, Place Jean-Paul-Riopelle, Montréal, QC H2Z 1H2) |
| Exterior Terrace: l'Esplanade (De la Gauchetière Street, between Chenneville and Côté) | |
| Admission: | Free |
| Transportation: | Place d'Armes metro station |
| Tasting: | Tasting coupon $1 |
| Cost: | 2 to 6 coupons (per tasting for most beers) |
| Quantity: | 3 to 4 ounces per sampling |
| Glass: | The souvenir glass mug is designed to allow a 4 ounces taste per beer. |
ABOUT THE MONDIAL DE LA BIÈRE
The Mondial de la bière was founded in 1994. A unique and friendly tasting event, it is considered a doorway to the brewing industry in Quebec and around the world. In addition to its professional side, enriched by the Mbeer conference, the Mbeer school of bierology and the Greg Noonan Mbeer Contest, the festival offers visitors an education about beer. With the help of her team, Jeannine Marois, co-founder and president, has made this event the most important international beer festival in America and its reputation extends worldwide. Its sibling, the Mondial de la bière EUROPE was created in 2009. Its 4th edition will take place from September 12th to the 15th, 2013 in Mulhouse (France). The event's mission is to reinstate beer's noble status by offering visitors from near and far a chance to taste a selection of quality beers while promoting responsible consumption awareness. For more, please visit our website www.festivalmondialbiere.qc.ca or our social networks: #Mondialbiere #RallyeMBiere
SOURCE: Mondial de la bière
Katia Bouchard, Communications Director
Cell. : 514 912-1838 | [email protected]
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