A Pocketful of Help: Upper Canada Mall Delivers the Ultimate Shopping
Experience with Launch of Mobile Concierge iPhone App

NEWMARKET, ON, Nov. 18 /CNW/ - Upper Canada Mall is thrilled to announce the launch of the centre's Mobile Concierge application for the Apple iPhone and iTouch devices, available today to download for free in the iTunes app store. Just in time for the holiday shopping season, the one-of-a-kind app features interactive mall maps for easy navigation, a unique car finder tool that uses GPS technology to help shoppers instantly locate their vehicle and a handy budget calculator to ensure holiday spending is kept on track.

With crowds and chaos often associated with holiday shopping, Upper Canada Mall's Mobile Concierge is the only app shoppers need for a stress- and hassle-free shopping experience. "Upper Canada Mall constantly strives to be on the cutting edge of retail trends," says Lucia Connor , Marketing Director of Upper Canada Mall. "With our iPhone app, we wanted to create an extension of our guest service offerings and truly enhance the holiday shopping experience for our consumers" continued Connor. A local shopping centre with global reach, Upper Canada Mall has been recognized as an international heavy hitter, taking home 5 ICSC (International Council of Shopping Centres) awards this year for innovative marketing and promotional campaigns.

After downloading the app, shoppers can access up-to-date information on mall hours, events, sales and promotions, and even employment opportunities. With just one touch, shoppers can connect directly to guest services and retailers, and get detailed directions to the mall from Google Maps. In addition to the initial features of the Mobile Concierge iPhone app, Upper Canada Mall also plans to update the app throughout the year and welcomes consumer input via the mall's Facebook and Twitter pages. Shoppers can download the free app from Apple's iTunes store or link to the store from uppercanadamall.com.

About Upper Canada Mall

Upper Canada Mall is a community shopping centre with over 230 stores and services. Located at the corner of Yonge Street and Davis Drive, Upper Canada Mall is highly involved in the community and has developed a variety of partnership programs. Upper Canada Mall is owned and managed by Ivanhoe Cambridge. Ivanhoe Cambridge is a recognized leader in the Canadian real estate industry. It is one of Canada's pre-eminent property owners, managers, developers and investors. Headquartered in Montreal , Quebec , the company focuses on high-quality shopping centres located in urban areas. Its real estate portfolio consists of more than 39 million square feet of retail space and includes 50 regional and super-regional shopping centres. For more information, please visit www.uppercanadamall.com or www.ivanhoecambridge.com.

For further information: Media Contact: Anna Ng, Idea Workshop, [phone]x29/[phone], [email protected]