MEDIA ALERT/PHOTO OPPORTUNITY - Renowned International Street Artist Makes
His Mark on Toronto to Launch Graffigna Argentinean Wines in Canada

TORONTO, Nov. 6 /CNW/ -

Who: Celebrated Argentinean street artist, 'Jaz,' invited to make his mark on Toronto for Graffigna^® wine launch.

What: Unveiling of a massive mural (1,500 sq ft) by an internationally renowned street artist from Argentina, commissioned by Graffigna to commemorate the launch of their Centenario Reserve wines in Canada.

Photo/Video Opp: Jaz collaborates with some of Toronto's top local street artists to create his latest international installation, tying in elements of the San Juan Valley — a mountainous, desert region lined with tracts of vineyards and both historic and modern wineries — in his signature, abstract style, that's been described as "apolitical, purely aesthetic and animal-obsessed." 

Excellent opportunities for B-roll; live reports; weather reports; etc.

Interviews with the artist available upon request.

When: Capture this work in progress: Saturday, November 6 and Sunday, November 7, 2010, from 9 a.m. through 6 p.m.; other times available by special request.

Capture the official unveiling: Monday, Nov. 8, 2010, from 2 p.m. to 5 p.m.

Where: Alleyway just steps south of the corner of Queen St. West and Augusta Ave. in downtown Toronto. (500 Richmond Street West, rear west section of building)

Please enjoy our products responsibly.

For further information:

To RSVP or for more information, contact:

Laura Cochrane
LexPR Canada
416-702-9140 (c)
[email protected]