Assassin's Creed: The Exhibition - Art at the heart of video game development

MONTREAL, Nov. 8 /CNW Telbec/ - Today, Ubisoft Montreal is announcing Assassin's Creed: The Exhibition at the Galerie d'art Yves Laroche, from November 15 to 27, 2010.

Inspired by an initial exhibition at Galerie Arludik in Paris, Montreal's event will feature a brand new series of concepts arts depicting the world of Assassin's Creed, Assassin's Creed II, and Assassin's Creed Brotherhood. Indeed, art fans and gamers will discover over twenty artworks created in Montreal by illustrators at the Ubisoft studio, where Assassin's Creed games are produced and developed. These works will be seen around the world in months to come, Montreal being the first stop of this travelling exhibition.

"Assassin's Creed: The Exhibition is a chance to honor our artists' talent and to share the artistic brilliance of the world-renowned Assassin's Creed franchise. This event is also in line with Ubisoft's transmedia strategy, whose goal is to enlarge our brand experience on different platforms and to showcase our creativity", Ubisoft Montreal CEO Yannis Mallat says.

From Montreal to Paris, from Paris to Montreal

From October 5 to 30, Parisian art gallery Arludik (http://www.arludik.com/) presented a first version of Assassin's Creed: The Exhibition. Its featured artworks were sold at prices ranging from 600€ to 2 000€, all within the first week of the exhibition. The event attracted an average of 200 visitors a day.

Concept arts

Created in the initial stages of a game's development, concept arts materialize a game's artistic vision and inspire its world. Within a large production team, the work of Gilles Beloeil, Martin Deschambault, Patrick Desgreniers, Maxime Desmettre, Vincent Gaigneux, Vincent Gauthier, Raphael Lacoste, Patrick Lambert, Olivier Martin, Khai Nguyen, Namwoo Noh, and Donglu Yu guide the game's artistic vision and is essential to its development.

The Assassin's Creed franchise

With 19 million copies sold worldwide, Assassin's Creed is without question one of Ubisoft's - and the video game industry's - most popular franchises. Assassin's Creed and Assassin's Creed II, released in 2007 and 2009, each sold over nine million copies.

On November 16, 2010, Assassin's Creed Brotherhood, the franchise's third title, will be released in over 55 countries. This game was crowned "Best Online Multiplayer" at the 2010 Electronic Entertainment Expo, and has shattered Ubisoft's pre-sales record.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please visit www.ubisoftgroup.com.

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For further information:

For more information and/or interview requests, please contact :

Marie-Michelle Crevier
Public Relations Manager
Ubisoft Montréal
514 490-2000 ext. 3110
[e-mail]