Quebec company achieves major breakthrough in China - WITH ITS U|SLIC
PLATFORM, UNIMA LOGICIEL WILL REACH 15 MILLION CHINESE STUDENTS AS OF FALL
2011
LONGUEUIL, QC, Nov. 18 /CNW Telbec/ - Unima Logiciel is proud to announce that it has signed a major trade agreement with Mainbo Educations, the consortium that holds the monopoly over the distribution of high-tech educational products in China. As of fall 2011, nearly 10,000 schools in 10 Chinese provinces and independent cities, including Beijing, Shanxi, Dongbei and Xinjiang, will begin using Unima's U|slic platform. More than 15 million students will thus be able to learn English using animation. Mainbo Educations estimates the potential of the Chinese education market at about $3.2 billion. Mainbo projects revenues of $23 million in 2011, $5 million of which would go to Unima Logiciel.
"We're obviously thrilled to have made inroads into China. With this win, our company is strategically positioned in the international language-learning market, which we evaluate at more than $20 billion," said Pascal Audant, president of Unima Logiciel.
Launched globally in Shanghai in 2007, during a Montreal trade mission to China, U|slicTM is the only language learning platform using animation to offer content that can be personalized. This pioneering approach will allow teachers to develop exercises and presentations with just a few clicks. Students will be able to perfect their skills independently by getting personalized feedback in real time. This technology is the result of an R&D partnership between Unima Logiciel, École Polytechnique, Centre de recherche appliquée en technologies de l'information (CRIM) and UQAM, facilitated by Prompt.
Unima Logiciel will offer an overview of U|slic on its website (www.unimasoft.com) in December 2010. The company will also use crowdsourcing and call on the Internet community to create widgets and thereby enhance U|slic's offering, at a lower cost.
A global market valued at more than $20 billion
In a context of globalization, knowing how to speak several languages is increasingly necessary. In addition to its current activities in Canada and Asia, Unima Logiciel is working to expand its commercial network into several other countries. The company recently returned from its first trade mission to Mexico and is preparing for a second such mission aimed at signing an official agreement with a new Mexican partner. Unima Logiciel has also set its sights on Brazil.
Solid partnerships to establish leadership
Five years from now, Unima Logiciel hopes to be the world leader in the new multimedia-based communications technology. To do so, it is proud to rely on a significant technological advantage in scientific research and experimental development through agreements with various research centres. To build on its momentum, the Longueuil-based company is seeking investors to contribute to its various R&D and marketing projects. Among others, Unima Logiciel hopes to make U|slic technology available on smartphones by the end of 2011. Given the evolving nature of demand, the profits generated by U|slic could reach $15 to 20 million by 2012.
About Unima Logiciel inc.
Created in 2003, Unima Logiciel is a Quebec company that specializes in creating new learning and communications technologies. With its patented U|slic (Universal System Language Interactive Communication), it offers cutting-edge technological solution for publishing educational content. It is currently active on two continents.
For further information:
and interviews:
Sophie Côté Laplante
Office: 514-843-2376
Cell: 514-220-1082
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