The Salvation Army Launches 2010 Christmas Campaign with the 'World's Largest
Kettle'

TORONTO, Nov. 18 /CNW/ - Today The Salvation Army will officially launch it's Annual Christmas Kettle Campaign with the 'World's Largest Kettle' - 8' in diameter, 5'10" in height, weighs 2,800 lbs and can hold $800,000 worth in quarters. The Christmas campaign is aimed at raising money to support social service programs that work to restore hope and dignity for vulnerable individuals during the Christmas season and throughout the year.

The Salvation Army kettles are manned by over 2,000 bell-ringers who will collect the $3 million objective. The kettles can be found in 400 stores and shopping centres across the GTA.

The official launch will begin November 18, 2010 at 10:00am - Yonge and Dundas Square, Toronto.  We invite you to visit us and make your donation to the 'World's Largest Kettle'!

The Salvation Army will be providing free coffee, tea and hot chocolate. There will be performances throughout the morning by The Salvation Army Christmas Brass Ensemble and the Christmas Carolling Group. Corporate donations will be made by Kisko and Hotspex. The Raptors Dance Pak will perform and there will be a draw for tickets to an upcoming Leafs game. All those in attendance can obtain a free ticket to be a part of this draw at 10:00am to 10:30am.

For too many, the basic necessities of life needed for human dignity are out of reach. Approximately 3 million Canadians, or one in 11 people, live in poverty today, making access to everyday needs like food, clothing and shelter difficult.

"Each year The Salvation Army is thankful to the generosity of so many in our community who support our annual campaign." said Captain John P. Murray, spokesperson for The Salvation Army. "Your support will provide practical help that can change a life…and also give someone a sense of newfound dignity.

The Christmas Campaign helps The Salvation Army provide direct, compassionate, hands-on service to more than 1.6 million people in Canada each year, restoring hope and dignity to the most vulnerable in society. The Salvation Army's annual Christmas Campaign has grown into one of Canada's most significant and recognizable annual charitable events. Last year, more than $18 million was raised in the kettles nationwide, an all time record.

Donations to the 2010 Christmas Kettle Campaign can be made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY, at your local kettle, or via mail to The Salvation Army, 1645 Warden Avenue, Toronto ON  M1R 5B3. Donors can also give by texting "HOPE" to 45678 from most mobile carriers in Canada.

About The Salvation Army:

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and everyday in 400 communities across Canada and more than 120 countries around the world. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives to an addiction. When you give to The Salvation Army, you are investing in the future of marginalized and overlooked people in your community.

News releases, articles and updated information can be found at www.SalvationArmy.ca

For further information:

Captain John P. Murray, APR
Divisional Secretary for Public Relations and Development
c) 416-998-0117

Neil W. Leduke
Director of Communications
c)  416-578-7998