DTS Announces Agreements With Five of China's Leading TV Brands to Deliver
High Performance Audio to Digital Televisions

    
    DTS to Deliver Unparalleled Entertainment Experience to High Definition
    Flat Panel TVs




    
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<p>CALABASAS, Calif., <span class="xn-chron">Nov. 18, 2010</span> /CNW/ -- DTS, Inc. (Nasdaq: DTSI), the leader in high definition audio, today announced it has entered into agreements with the top five TV brand manufacturers in <span class="xn-location">China</span>.  Under these agreements numerous HDTV models will incorporate the best-in-class DTS audio solution. The five brands include Skyworth, Hisense, Haier, Konka and TCL. The inclusion of DTS high performance audio technology brings widely recognized added value to these TV products.  Additionally, market feedback on products already launched at retail has been very positive.</p>
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<p><span class="xn-person">Brian Towne</span>, DTS Executive Vice President and Chief Operating Officer, states, "Our goal at DTS is to deliver the ultimate entertainment experience to all consumers. Further, as we continue to expand our global footprint in network connected devices, these strategic agreements demonstrate DTS' commitment to not only provide localized service and support to partners in <span class="xn-location">China</span> but to all our licensees worldwide."</p>
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<p>The integration of DTS technology in all five major TV brands is another milestone in the growth of DTS, a company that is quickly becoming a leader in the HD entertainment space.</p>
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<p>"DTS is known as being dedicated to delivering the best audio experience possible," said <span class="xn-person">Mr. Yang Dongwen</span>, President of Skyworth RGB. "To that point, Skyworth upholds the concept of creating 'A Healthy and Happy Life' for consumers, so we are thrilled to work closely with DTS to fulfill this commitment and deliver premium sound through HDTV."</p>
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<p>As additional content is being created with DTS technology across a growing range of media platforms, more and more consumers will be able to enjoy the incredible DTS soundscape for a more exciting and engaging entertainment experience.</p>
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    About DTS, INC.
    
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<p>DTS, Inc. (Nasdaq: DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to hundreds of millions of DTS-licensed consumer electronics products worldwide. From a renowned legacy as a pioneer in multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc standard and is now increasingly deployed in enabling digital delivery of movies and other forms of digital entertainment on a growing array of network-connected consumer devices. DTS technology is in home theaters, car audio systems, PCs, game consoles, DVD players, televisions, digital media players, set-top boxes, smart phones, surround music software and every device capable of playing Blu-ray discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, <span class="xn-location">Ireland</span>. DTS also has offices in Northern California, Washington, <span class="xn-location">Canada</span>, <span class="xn-location">China</span>, <span class="xn-location">France</span>, <span class="xn-location">Hong Kong</span>, <span class="xn-location">Japan</span>, <span class="xn-location">South Korea</span>, <span class="xn-location">Taiwan</span> and the <span class="xn-location">United Kingdom</span>. For further information, please visit <a href="http://www.dts.com">www.dts.com</a>. DTS is a registered trademark of DTS, Inc. All other trademarks are the properties of their respective owners. (c) 2010 DTS, Inc. All rights reserved.</p>
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<p>This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the transition to the next generation optical drives and consumer adoption of such technology, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the Company's inclusion in or exclusion from governmental and industry standards, continued customer acceptance of the Company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, success of the Company's research and development efforts, risks related to integrating acquisitions, greater than expected costs, the departure of key employees, the current financial crisis and global economic downturn, a loss of one or more of the Company's key customers or licensees, changes in domestic and international market and political conditions, and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at <a href="http://www.sec.gov">www.sec.gov</a>. DTS does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.</p>
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For further information: Dave Blasucci of DTS, [phone], [email protected]; or Kat Kirsch of Formula, [phone], [email protected], for DTS Web Site: http://www.dts.com