Rogers Jolly Trolley Program Lifts Children's Spirits in Hospitals
Coast-to-Coast

TORONTO , Oct. 5 /CNW/ - Today, Rogers Plus and the Sony Canada Charitable Foundation unveiled the revitalized Jolly Trolley program with the eager help of young patients in Canadian hospitals coast-to-coast. For the past 16 years, the Jolly Trolley program has brought colourful mobile entertainment units to young patients across the country in hopes of generating smiles and providing a welcome distraction during their hospital stay.

"This new investment in the Jolly Trolley program affirms Rogers' commitment to brightening the days of Canadian children," said Linda Sanderson , Vice President, Human Resources, Rogers Plus. "By bringing the latest and greatest entertainment systems that Rogers and Sony have to offer directly into hospital rooms, we're helping ensure young patients still have the opportunity to participate in a fun and engaging experience."

The revitalized Jolly Trolley comes equipped with a 32" BRAVIA(R) high definition LCD TV, the latest Sony PLAYSTATION(R)3 game console with Blu-ray Disc(TM) and DVD playback, and a vast library of exciting movies and games on Blu-ray Disc and DVD that will be updated on a monthly basis with new releases.

"The Sony Canada Charitable Foundation is happy to be partnering with Rogers Plus for this fantastic initiative," said Tony Smith , VP Marketing Communications, Sony Canada . "It's one way we can show the strong dedication we have to our communities."

Ceremonial launches, featuring presentations by Rogers and Sony representatives, were held in five hospitals to introduce the new generation of Jolly Trolleys to young patients and their family and friends. After sitting patiently through a rundown of the Trolley's exciting new features, children were given the opportunity to try out the Trolleys for the first time.

This year, 40 Jolly Trolley units will be distributed to 35 children's hospital wards from coast-to-coast.

About Rogers Plus

Rogers Plus is part of the corporately owned and operated retail division of Rogers Communications Inc. They provide Canadian consumers with an exceptional retail experience through an unmatched selection of innovative home entertainment and communications products and services. Visit www.rogersplus.ca to find a store near you.

About The Sony Canada Charitable Foundation

The Sony Canada Charitable Foundation (SCCF) is a non-profit organization devoted to the betterment of children, the environment and the community. Through funding from Sony of Canada Ltd., a leader in high definition and end-to-end entertainment solutions, and fundraising activities involving employees, dealers, suppliers and customers, the SCCF supports charitable and philanthropic organizations across Canada . Visit www.sony.ca for more information.

    
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For further information: Jamie Jo Alton, [phone], [email protected]