IKEA Canada Recognized as the Best Home Furniture Store by NOW and Today
Daily News Readers

BURLINGTON , ON, Oct. 27 /CNW/ - IKEA Canada has been recognized as the best furniture store by the readers of two major Toronto publications, NOW and Today Daily News. These awards come on the heels of three major store remodels involving significant investments. IKEA has completed a remodel of the showroom at the Etobicoke store as well as remodeling the Swedish Food Markets in Etobicoke, North York and Vaughan.

"IKEA prides itself on continually striving to provide our customers with a unique and inspirational shopping experience." Says Kerri Molinaro , President of IKEA Canada . "We have invested heavily in three of our stores across Canada over the last several months to create even more room settings and showcase our expertise in living life at home. I am thrilled to see that our customers are recognizing our efforts."

Over 10,000 NOW Magazine readers participated in their online annual poll with IKEA being voted as "Best Furniture Store". The NOW Magazine "Best of Toronto " issue will debut on October 29th .

In addition to the award from NOW, readers of Today Daily News also tipped their hat to IKEA as the Best Home Furniture store this year. Readers from this leading Chinese publication spent six months voting on a variety of categories. The results of the full survey will be published in a supplement on October 27 .

About IKEA

IKEA is a leading home furnishings retailer with 267 stores in 25 countries worldwide, which are visited by 590 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the ikea.com websites attracted 450 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.ikea.ca.

For further information: Media Contact: Madeleine Lowenborg-Frick, National Public Relations Manager, IKEA Canada, T: [phone] x6378, [email protected]