Sears Helps Canadians Get Ready for the Canadian Farmers' Almanac Prediction
of a "Bitterly Cold and Dry" Season

TORONTO, Oct. 1 /CNW/ - Cooler temperatures have started to come to many parts of Canada, which suggests that it is only a matter of time before the winter season is here. The Canadian Farmers' Almanac predicts that this winter will be "bitterly cold and dry" in many parts of the country with significant snowfall forecast for almost every province. Canadians can get ready to face these cold weather predictions by saving on many cold weather products during the last three days of Sears Days, featuring the Company's lowest prices of the season. Some examples include:

• Save 40% on almost all Men's, Women's and Kids' reg.-priced outerwear
• Save 30% Men's, Women's and Kids' reg.-priced boots
• Almost all Craftsman snowblowers on sale, including $250 off a 24-inch model with power steering $899.99, Reg. $1149.99
• Save $150 off Dimplex 'Acadian' picture frame electric fireplace $449.99, Reg. $599.99
• Save $400 off Installed Kenmore high-efficiency furnace
• Save 20% Installed Weatherbeater entry doors with two sidelights or a double door combination

This is Sears biggest sale of the season with thousands of fall and winter items at special sale prices which end Sunday, October 3, 2010.

With respect to prices at other retailers operating in Canada, Sears reminds customers of its Price Match Guarantee, which states that the Company will match any advertised price in Canada. Customers can find additional information and details at their local Sears store. 

Sears Canada is a multi-channel retailer with a network of 197 corporate stores, 241 hometown dealer stores, 31 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network.  The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

For further information:

Contact for Media:

Vince Power Sears Canada Corporate Communications 416.941.4422