BALI PROUDLY PRESENTS ITS NEW COMFORT-U BACK BRAS

BALI launches four, all-new Comfort-U Back bra styles
and presents its new muse, Supermodel Helena Christensen!

MONTREAL, Oct. 21 /CNW Telbec/ - BALI is proud to introduce the latest additions to its Comfort-U Back bra collection by teaming up with international model Helena Christensen. Extremely popular thanks to the great comfort of its signature U-shape back design, Comfort-U Back bras offer the ultimate in fit and comfort in the most important place: the back.

Four new styles for optimal wellbeing!
The four comfortable, easy-to-wear new styles of the Comfort-U Back collection offer an ideal solution to women looking for comfort:  the ingenious U-design is not only comfortable, but also keeps straps in place and the back from rising up. Exclusively available in The Bay stores at a suggested retail price of $43.00, the four new bra styles (styles # 3228, 3232, 3235 and 3236) also slip smoothly under clothing.

Helena Christensen: a one-of-a-kind spokesperson for a one-of-a-kind design!
The unique design of this collection attracted Helena Christensen to associate with the brand. The stay-in-place straps and the back's U design feature found in the Comfort-U Back collection perfectly suit and showcase Helena's shape.

For further information:

For additional information and/or pictures of the Helena Christensen ad campaign or BALI styles, please contact :
Mai Nguyen
BICOM Communications
514.223.6770 / [email protected]