MEGA BRANDS APPOINTS THOMAS W. PRICHARD AS PRESIDENT OF STATIONERY &
ACTIVITIES

MONTREAL, Oct. 29 /CNW Telbec/ - MEGA Brands Inc. (TSE: MB) today announced the appointment of Thomas W. Prichard as President, Stationery & Activities, responsible for leading the Corporation's strategic initiatives in a broad range of creative products marketed under the Rose Art(R) and Board Dudes(R) brands. He will be based with the Stationery & Activities team in Irvine, CA, effective November 1, 2010.

"Under Tom's leadership, the Stationery & Activities business will shift its focus to innovation and growth with our full commitment and support," said Marc Bertrand, President and CEO of MEGA Brands. "He brings strong business credentials to our company and we look forward to benefiting from his expertise."

Prichard has over twenty years of experience in senior executive roles with leading companies in children's products, including Crayola, Pixar Animation Studios, LeapFrog Enterprises and Hasbro. He was most recently president of Backyard Leisure Holdings, a producer of outdoor play sets.

About MEGA Brands

MEGA Brands Inc. is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute "forward-looking information" within the meaning of applicable Canadian securities laws These statements represent the Corporation's intentions, plans, expectations and beliefs. Readers are cautioned not to place undue reliance on these forward-looking statements. Forward-looking information and statements are based on a number of assumptions and involve risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied by them, including, but not limited to risks, assumptions and uncertainties described in the Corporation's MD&A for the second quarter ended June 30, 2010 and the year ended December 31, 2009, which are available at www.sedar.com. The Corporation disclaims any intention or obligation to publicly update or revise any forward-looking information, whether as a result of new information, future events or otherwise, other than as required by applicable law.

For further information: Investor Contact: Peter Ferrante, Chief Financial Officer and Vice-President, Tel: [phone] ext. 2283