Media Invite - President's Choice® Children's Charity gifts $3.3M to children's nutrition programs across Canada
TORONTO, Oct. 17, 2013 /CNW/ - President's Choice® Children's Charity (PCCC) present $3.3 million to the PCCC Basic Needs Brighter Future Program in partnership with Boys & Girls Clubs of Canada and Breakfast for Learning in order to provide healthy meals and snacks across Canada to more than 446,000 kids each day during the 2013/14 school year.
"One in 10 children in Canada living below the poverty line is a bit shocking," said Peggy Hornell, executive director, President's Choice® Children's Charity. "It's great to know that through our partnerships with Boys and Girls Clubs of Canada and Breakfast for Learning we are able to help young people get a healthy snack or meal as part of their day."
One hundred per cent of funds raised for President's Choice® Children's Charity by Loblaw banner stores like Loblaws®, Zehrs®, Your Independent GrocerTM, valu-mart®, Fortinos®, Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods®, nofrills®, Atlantic Superstore®, Dominion® (Newfoundland and Labrador only), SaveEasy®, Maxi®, Maxi & Cie®, Provigo®, Cash & Carry®, Club Entrepot® and Les Entrepots Presto® go directly to helping kids in communities across Canada.
| WHERE: | Media are invited to a special presentation at St. Mary's Catholic Elementary School, 20 Portugal Square, Toronto, ON, M6J 3P2 |
| WHEN: | October 21, 2013 |
| TIME: | 9:30 am - 10:30 am |
| WHO: | Deb Matthews, Minister of Health and Long-Term Care, Government of Ontario |
| Peggy Hornell, executive director, Presidents Choice Children's Charity | |
| Pam Jolliffe, president & CEO, Boys and Girls Clubs of Canada | |
| Denise Silverstone, National Program Director, Boys and Girls Clubs of Canada | |
| Samantha David, executive director, Breakfast for Learning | |
| Friends and colleagues of Loblaw banner store locations, Boys & Girls Clubs of Canada, Breakfast for Learning and St. Mary's students and teachers |
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $86 million, supporting more than 1.3 million children. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
SOURCE: President's Choice Children's Charity
To RSVP, more information or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice® Children's Charity
[email protected] or (905) 459-2500
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