OVER 1 MILLION CANADIANS TUNE IN TO CAMP ROCK2: THE FINAL JAM ON FAMILY CHANNEL
TORONTO, Sept. 8 /CNW/ - Astral's Family Channel saw summer close with a blockbuster broadcast as the Canadian premiere of the highly anticipated Disney Channel Original Movie, Camp Rock 2: The Final Jam, on Friday, September 3 at 8 p.m. ET/PT, garnered an AMA of more than 1.1 million viewers 2+. The premiere of the movie, the number one broadcast for the day across all channels, also rated well with the network's core demographic of 8-14 year olds with more than 350,000 viewers in that age group tuning in to watch Mitchie, Jason, Shane, Nate and the rest of the Camp Rockers take on rivals at Camp Star.
"The summer schedule has been full of audience-winning series, movies and specials that delivered on Family's 'Never a Dull Moment' promise. The phenomenal success of Camp Rock 2: The Final Jam is a great way to cap it all off and launch the fall lineup," said Kevin Wright, Senior Vice President, Programming, Family Channel and Playhouse Disney. "These impressive numbers speak to the talent of Disney in producing marquee programming as well as the expertise that Family has in leveraging the opportunities presented by such highly-anticipated projects to create not-to-be-missed, event programming that engages viewers across the country."
Starring Demi Lovato, Kevin Jonas, Joe Jonas and Nick Jonas, Camp Rock 2: The Final Jam follows Mitchie, Jason, Shane, Nate and their friends when they return to Camp Rock. Hoping for another summer of music and fun, the friends soon learn that a new state-of-the-art music and performance camp, Camp Star, has opened across the lake. Luring away many of Camp Rock's instructors and campers, Camp Star places the future of Camp Rock in jeopardy.
Throughout the summer, Family viewers got a behind-the-scenes look at the making of the movie with The Road to Camp Rock 2: The Final Jam, short glimpses of the cast and crew on set in Ontario. Music videos featuring the stars of the movie performing songs from Camp Rock 2: The Final Jam also aired on Family across the summer.
Off channel, the movie premiere was promoted through an Astral Out of Home Toronto poster campaign. Camp Rock 2: The Final Jam was also promoted as part of Family's nationwide Bright Lights, Big Summer tour and, during the two weeks leading up to the premiere, two convoys of four Mini Coopers, each wrapped with either Demi Lovato, Nick, Joe or Kevin Jonas, made stops at malls, theatres and festivals across southern Ontario. At each stop, brand ambassadors distributed Family and movie premiums to Camp Rock fans. Both initiatives were activated in collaboration with TrojanOne.
Family Channel is a premium, commercial-free network offering the best in family television entertainment in over 6 million homes across Canada. Dedicated to celebrating family life and providing a fun experience for all, Family airs a unique mix of series, movies and specials, with a large portion of programming supplied by Disney. Family Channel also offers Family OnDemand in select areas, a Subscription Video on Demand (SVOD) service that features hit Disney movies and series, top-rated Canadian series and Playhouse Disney programming, and Family OnLine, a broadband service offered to Bell TV subscribers. Visit us at Family.ca.
Family Channel is a member of the Astral family. Astral is one of Canada's largest media companies. It operates more than 100 of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.
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- Camp Rock 2: the Final Jam Source: BBM/NMR (Infosys Program module): P2+ AMA All Locations Total Canada 1,159,800 - September 3 - 8:00 p.m. ET/PT - Family Channel. Preliminary unconfirmed data.
- Camp Rock 2: the Final Jam Source: BBM/NMR (Infosys Program module): P8-14 AMA All Locations Total Canada 350,300 - September 3 - 8:00 p.m. ET/PT - Family Channel. Preliminary unconfirmed data.
Numbers subject to change upon confirmation
For further information:
Jaime Werby at 416 956 8547 or [email protected]
Kate Dickson at 416 956 8584 or [email protected]
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