Media Advisory/Photo Opportunity - RETIRE YOUR RIDE CRUISES INTO FINAL SIX
MONTHS OF PROGRAM

TORONTO, Sept. 22 /CNW/ - Today, in celebration of Car Free Day and to encourage the use of sustainable transportation across the city, Retire Your Ride will be transforming Metro Hall Square into a sustainable zone.  Retire Your Ride will also use the occasion to remind Ontarians that the program will be coming to an end on March 31, 2011.

To aid in the celebration, two teams of local artists will be onsite to transform responsibly retired vehicles into massive works of art, retired vehicles will be crushed in a professional vehicle compactor, BMX riders will be doing tricks, strongmen will be pulling retired vehicles across the square and event attendees will be invited to help decorate retired vehicles.  AutoShare and PowerInMotion will also be onsite to demonstrate the benefits of car sharing and ebikes.

Steve Fletcher, Executive Director of the Ontario Automotive Recyclers Association, will also be present to award a donation to local charities on behalf of OARA.

What:	Retire Your Ride Last Call Event
Where:	Metro Hall Square, Metro Hall
	55 John Street (corner of King and John)
	* Square can be entered off of King Street
When:	September 22, 2010 (today)
	12 p.m. - 1:30 p.m.
	*Formal remarks and visuals for photos/video at 12:15 a.m.
Who:	Carla Kearns, Program Director, Retire Your Ride
	Steve Fletcher, Executive Director, Ontario Automotive Recyclers Association

Photo Opportunities:

• Two teams of local artists turning old retired vehicles into art
• Vehicles being crushed in a professional vehicle compactor
• BMX stunt riders doing jumps and tricks
• Strongmen pulling retired vehicles
• Event attendees decorating retired vehicles
• Ebike demonstrations by PowerInMotion
• Carla Kearns and Steve Fletcher delivering formal remarks
• Cheque presentation from OARA to a local charity

About Retire Your Ride - retireyourride.ca
Retire Your Ride is a national program designed to effectively and efficiently retire 1995 model year or older vehicles in an environmentally responsible manner, in an effort to improve air quality and encourage the use of sustainable transportation.  The Retire Your Ride program is delivered nationally by Summerhill Impact, funded by the Government of Canada and supported by a network of experienced regional delivery agents across the country, as well as a national network of automotive recyclers. 

For further information:

Ashley Agueci, Optimum Public Relations, [email protected], 416-306-6717