/R E P E A T -- MEDIA ADVISORY - Rice, Rice Baby! Recipe Taste-Off/

Canadian babies to judge best baby food recipes

TORONTO, Sept. 22 /CNW/ - At a time when big brands are making headlines for reducing sodium (salt), many forget there is a low-sodium staple in most of our pantries—rice.   Versatile, budget-friendly and naturally low in sodium, rice is ideal for Canadian parents looking to watch their children's sodium intake.

To communicate this message to Canadian families, the USA Rice Federation hosted a nationwide recipe contest to find Canada's best do-it-yourself (DIY), rice baby food recipes.

Now, the top five recipes will be tasted by a panel of ultimate judges—babies!

Through laughter, tears or tantrums, the Rice, Rice Baby! Recipe Taste-Off will provide you with fun and memorable lifestyle visuals to share with your audience.

WHO:	A judging panel of babies and their parents, recruited by the USA Rice Federation through the Yummy Mummy Club, will be joined by:
	- Erica Ehm, publisher of YummyMummyClub.ca, who will host the event and guide the     judging panel, and
	- Nicole Young, author of Blender Baby Food: Over 125 Healthy Homemade Meals, who     assisted the USA Rice Federation in selecting the shortlisted recipes
WHAT:	To find Canada's best rice-based baby food recipes.
	The winning recipes will be determined by their flavour and texture profiles while taking into consideration each baby judge's facial expressions. Judging will take place in a democratic fashion, with majority rule determining the top three recipes.
	The first prize winner will be awarded the grand prize of $500; the first runner up will win $250 and third place will receive $150.
WHEN:	Wednesday, September 22, 2010 10:00 a.m.
WHERE:	Liaison College 205 Richmond St. West (between Simcoe and Duncan) Toronto, ON M5V 1V3
WHY:	Rice is an important part of a baby's diet. It is one of the first solid foods introduced to babies because it is easy to digest and is one of the least allergenic grains.

For further information: