SURE ENERGY INC. ANNOUNCES INCREASED 2010 CAPITAL BUDGET AND MANAGEMENT
PROMOTION

CALGARY, Sept. 28 /CNW/ - Sure Energy Inc. (SHR, TSX) ("Sure Energy") ("the Company") is pleased to announce that the Board of Directors has approved an increase of Sure Energy's 2010 Capital Budget from $10 million to $15 million.

The increased 2010 Capital Budget will allow the Company to accelerate its horizontal oil drilling programs following up on its recent successes. The first horizontal well is expected to spud in early October and will offset its Viking Oil discovery at Redwater, Alberta announced on August 18, 2010. The increased Capital Budget will be financed with cash flow and existing credit facilities.

In addition the Board of Directors of Sure Energy is pleased to announce that it has promoted Chris Baker to the position of President and Chief Operating Officer effective immediately. Chris has over 35 years of exploration and operating experience and prior to Sure Energy was VP Of Exploration at Clear Energy and Vermilion Resources Ltd.

Jeff Boyce will remain in the position of Chairman and Chief Executive Officer.

Sure Energy Inc. is a publicly traded oil and gas exploration and development company listed on the Toronto Stock Exchange under the symbol "SHR".

Forward-looking Information

Certain statements contained in this release constitute forward-looking information. These statements relate to future events or Sure Energy's future performance. The use of any of the words "could", "expect", "believe", "will", "projected", "estimated" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on Sure Energy's current belief or assumptions as to the outcome and timing of such future events. Actual future results may differ materially. In particular, Sure Energy's stated expected timing for the spudding of a horizontal well at Redwater, Alberta contains forward looking information. Sure Energy's Annual Information Form and other documents filed with securities regulatory authorities (accessible through the SEDAR website www.sedar.com) describe the risks, material assumptions and other factors that could influence actual results and which are incorporated herein by reference. Sure disclaims any intention or obligation to publicly update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as may be expressly required by applicable securities laws.

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For further information: please visit our website at www.sureenergyinc.com or contact: Mr. Jeff Boyce, President and CEO, Mr. Lance Wirth, Vice President, Finance and CFO, Phone: [phone], Fax: [phone], Email: [email protected]