MEGA Brands partners with Ludorum for Chuggington Construction Toys

MONTREAL, Sept. 29 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) is pleased to announce that it has secured a worldwide agreement with Ludorum plc, to produce a range of Chuggington construction toys under their globally recognized Mega Bloks(R) brand.

Mega Bloks(R) Chuggington toys will be based on characters from the popular pre-school television series which has now sold to over 175 countries around the world. Products will launch in most parts of the world from autumn 2011 and the United States from spring 2012.

"We are excited to partner with the Ludorum team," said Vic Bertrand, Chief Innovation Officer at MEGA Brands. "Chuggington is a great new property that offers engaging characters and tremendous creative building possibilities."

"We are delighted to have secured such a prestigious partner as MEGA Brands for the key category of construction toys," said Charlie Caminada, Chief Operating Officer at Ludorum. "MEGA Brands is world-renowned as a leader in creative construction play and we look forward to working with them in developing this exciting range of Chuggington products."

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter@megabrands

The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Ludorum plc

Ludorum was founded and is operated by the former CEO and COO of HIT Entertainment PLC which managed a strong portfolio of children's properties including Bob the Builder(TM), Barney(TM), Thomas & Friends(TM), Pingu(TM) and Guinness World Records(R), and by the co-founder and former CEO of Learning Curve, International, the company that held toy licenses for Thomas & Friends and other preschool properties. Ludorum is dedicated to developing, acquiring and marketing intellectual entertainment properties that are appropriate for both new interactive distribution channels and classic linear TV. For more information about Ludorum please visit: www.ludorum.com

About Chuggington(TM)

Chuggington is a computer generated 3D series as well as a fully immersive interactive website. The series follows the adventures of Wilson, Brewster and Koko, trainee engines, each with their own unique personality and learning style. The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment is at the heart of Chuggington, but embedded within each story are important educational and developmental messages centered on learning and social-emotional development. Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of Bob the Builder(TM). The property was conceived to seamlessly integrate television, books and interactive. Further information is available at www.chuggington.com

For further information: Amy Gregus, MEGA Brands, Communications Specialist, [phone], ext. 2507, [email protected]