Media Advisory - Putting Rain to Work

Stratford, Prince Edward Island Rain Barrel Project Launch

TORONTO, Sept. 5, 2012 /CNW/ - Insurance Bureau of Canada (IBC) is partnering with the Town of Stratford, Prince Edward Island with the launch of the first Atlantic Region study of the impact of collective rain barrel use.

Water damage is a serious problem in PEI. Sewer backups can happen during intense rainstorms when aging municipal sanitary and storm sewers become overloaded. The forecast is also less than optimistic:  ever-increasing amounts of rainfall due to changing weather patterns.

Participation in the Rain Barrel Project is a significant milestone in Stratford's commitment to climate adaptation.

When:			Friday, September 7, 2012
Time:			10:00 a.m.
Where:			Stratford Town Hall - Main Lawn
			234 Shakespeare Drive
			Stratford, PEI
Who:			Mayor David Dunphy , Mayor, Town of Stratford
			Councillor Steve Ogden, Chair, Stratford Utility Corp Bill Adams, Vice President, Atlantic Region, IBC
			Robert Tremblay, Director, Research, IBC

About Insurance Bureau of Canada

Insurance Bureau of Canada is the national industry association representing Canada's private home, car and business insurers. Its member companies represent 90% of the property and casualty (P&C) insurance market in Canada. The P&C insurance industry employs over 114,000 Canadians, pays more than $7 billion in taxes to the federal, provincial and municipal governments, and has a total premium base of $40 billion.

To view media releases and information, visit the media section of IBC's website at www.ibc.ca.

SOURCE: INSURANCE BUREAU OF CANADA

Helen Lialias 
Media Relations Officer
Insurance Bureau of Canada
647-228-5730 
[email protected] 

Ellen Woodger
Communications Consultant
Insurance Bureau of Canada
416-483-2358
[email protected]