Toronto's Front & John location reopens as the brand's urban flagship featuring a new contemporary design and the latest technology
MISSISSAUGA, ON, March 29, 2017 /CNW/ - Boston Pizza, Canada's largest casual dining restaurant chain, is reopening its Front and John location in Toronto on March 31, following an extensive renovation that showcases the brand's new design concept and market leading technology.
The Front and John location became a corporately-owned restaurant a year ago and, in its newly redesigned format, will act as an urban flagship showing off the brand's new prototype, the first in a succession of new openings targeting Canada's urban market.
"Front and John is our first truly urban flagship restaurant and we believe there is a big opportunity for Boston Pizza to expand within downtown markets," said Alan Howie, Executive Vice President, Operations & Development, Boston Pizza International. "Many families live in downtown centres, in condos, and are looking for family-friendly restaurants that have something for everyone. In addition, urban areas are natural hubs for those interested in enjoying sporting events. Our dual concept of distinct and approachable sports bar and dining room under one roof is the perfect option."
Boston Pizza will pilot new technologies and projects at this location prior to rolling out to the rest of the chain. All new openings and renovations, whether urban, suburban, rural or non-traditional, will take design cues from this new prototype. This location is also one of the chain's largest restaurants at 11,000 square feet.
"Boston Pizza is known as Canada's sports bar where the game is always on and with this new redesign, the digital experience will impress sports fans and families alike," said Helen Langford, Senior Vice President, Food Services, Boston Pizza International. "Screens of all sizes throughout the restaurant will not only show all the important games, but will also feature local sports content, leader boards and other fun graphics to encourage guests to put down their phones and interact with the restaurant environment. The bright colour scheme, use of lighting and contemporary design materials, completely transforms the look and feel of Boston Pizza moving forward."
Some of the new features include:
With more than 380 locations coast to coast in Canada, the goal for 2017 is to open approximately 15 new locations. In addition to urban areas, Boston Pizza is also exploring additional non-traditional locations such as airports and hotels. The next urban project is slated to open this summer at Yonge St. and Gerrard in Toronto, as well as in the Edmonton Ice District and Ottawa's Glebe neighbourhood.
About Boston Pizza:
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 380 restaurants in Canada and more than $1 billion in sales. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as a Platinum Member of Canada's 50 Best Managed Companies. Boston Pizza believes that strong role models inspire kids to be great, and in 2014, the Boston Pizza Foundation created Future Prospects to help support organizations that mentor kids to reach their full potential. Boston Pizza International Inc. is located in Richmond, B.C., and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information, visit www.bostonpizza.com.
SOURCE Boston Pizza International Inc.
Alexandra Cygal, Senior Director of Communications, Boston Pizza International, 905-848-2700, [email protected]; Brodie Thompson, High Road for Boston Pizza International, 416-644-2277, [email protected]
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