DirectBuy stepping in to honour Sears Canada extended warranties

DirectBuy creating new warranty memberships for Sears Canada customers

TORONTO, Jan. 11, 2018 /CNW/ - DirectBuy has announced a new warranty membership for Sears Canada extended warranty customers who have been left without coverage for their appliances. In addition to acquiring certain assets of Sears Canada, including replacement parts and warranties, DirectBuy will be increasing hiring efforts for former Sears Canada employees in its warranty department.

"These customers paid for additional protection on their major purchases and now that protection is worthless, as Sears did not maintain a reserve account to protect their warranty customers," says Dylan Astle, COO, DirectBuy. "With this acquisition, we now have an opportunity to help those customers that purchased those extended warranties that are now void, and we welcome the opportunity to serve customers that have been adversely affected by this disappointing turn of events."

As part of the acquisition, DirectBuy will honour Sears Canada extended warranties for all new DirectBuy members on similar terms at no additional cost. Any existing DirectBuy members affected by the Sears Canada's closure will also be covered by DirectBuy at no additional cost. Fees may be waived for customers facing financial difficulties.

Purchased by CSC Generation in February 2017, DirectBuy is an omni-channel, direct-to-consumer buying club akin to Costco that guarantees its members the lowest prices on hundreds of thousands of products and top brands in categories ranging from home improvement (including cabinetry and flooring) to major appliances, as well as furniture and decor for every room. Brands include Whirlpool, Maytag, Frigidaire, GE, Bosch, KitchenAid, Kohler, Samsung, Sealy, Hunter Douglas and KitchenCraft to name just a few.

Sears customers can call 844-387-4191 to learn more about how their extended warranties can be covered by DirectBuy or visit www.directbuy.com/sears-canada for more information. Sears staff members who are interested in joining DirectBuy can contact www.directbuy.com/contact.

About DirectBuy
DirectBuy is an exclusive members only club with guaranteed savings on thousands of brands, and unparalleled services including interior design, installation, project coordination, and more. The Company has served Canadian consumers since 1996. Apart from the member only online shopping site, DirectBuy has six brick and mortar locations in Canada located in Vancouver, Central Alberta, Calgary, Toronto, Ottawa.

DirectBuy is famous for its savings guarantee that allows members to purchase 10% to 30% below all other retailers' prices. It does this by leveraging the huge volume to develop direct relationships with manufacturers, and avoiding overhead and inventory risk. If their members find products cheaper elsewhere, DirectBuy not only matches the price, but beats it in accordance with their savings guarantee. The strategy eliminates the fear of paying more, and helped DirectBuy earn a lot of extremely loyal members.

SOURCE DirectBuy

Media contact: Tara Bolger, BlueSky Communications, [email protected], 647.228.3944