Dixie Outlet Mall Launches Virtual Reality Adventure Lounge

Toronto's discount destination offers exclusive look at innovative technologies and VIP shopping experiences in anticipation of the back-to-school season

MISSISSAUGA, ON, Aug. 3, 2016 /CNW/ - From August 12^th to September 4^th, Dixie Outlet Mall – one of Canada's largest enclosed outlet shopping centres – will host the VR Adventure Lounge.  The Lounge will feature the latest in virtual reality technology and interactive gaming alongside complimentary WIFI, snacks and beverages to enhance the thrill of back-to-school savings and discount shopping at Dixie.

In partnership with Samsung, the free VR Adventure Lounge will feature the new Samsung Gear VR, a completely portable, comfortable to wear, and simple to set up pair of virtual reality goggles. These innovative glasses react to the head's natural movements to transport you into an immersive 360˚ adventure curated by Dixie Outlet Mall. Each week, the VR Adventure lounge will offer a new themed VR experience from exploring the deep oceans to cruising through jungle safaris!

"We are very excited to introduce this innovative and interactive technology to our customers," says Cristina Avila, Marketing Director at Dixie Outlet Mall. "This back-to-school lounge is like nothing we've ever done before. Our shoppers' needs are evolving and they're looking for a more dynamic and well-rounded shopping experience. Our goal with the VR Adventure Lounge is to create an exhilarating atmosphere that complements the feeling of scoring incredible outlet deals."

To encourage new visitors, Dixie Outlet Mall has partnered with local transportation services to accommodate downtown city dwellers:

• Uber: Guests can use promo code DIXIEXUBER to receive $15 off their trip to Dixie Outlet Mall (open to new Uber users only).
• Enterprise Autoshare: Members will have access to 4 dedicated parking spots for the duration of the Lounge. As an added bonus, users can present their driver's license and reservation confirmation at Guest Services to receive a free $20 Dixie Outlet Mall gift card.

"The back-to-school season is always busy for families and can become very expensive. It's important for Dixie Outlet Mall to give back to our community," continues Avila. "As one of our favourite local charities, we have again partnered with The Mississauga Food Bank to collect non-perishable, healthy snacks and lunch items for kids leading into the upcoming school year."

Additional Lounge partners include Cineplex Starburst, Inc. The Source Outlet and SoftMoc Shoe Rack. All VR Adventure Lounge guests are automatically entered into a draw for a chance to win a $500 Back-to-School shopping spree courtesy of Dixie Outlet Mall.

Lounge Hours:
Mon-Thurs: 4:00pm-8:00pm
Fri: 12:00pm-6:00pm
Sat: 11:00am-5:00pm
Sun: 12:00pm-4:00pm

For more information, visit: www.dixieoutletmall.com

About Dixie Outlet Mall
With over 571,000 square feet of indoor retail space, Dixie Outlet Mall is one of Canada's larg­est enclosed outlet shopping centres, delivering on what any great shopping experience should: a great selection at fantastic prices. Dixie Outlet Mall is home to over 120 retailers, including brand name outlet concepts like Tommy Hilfiger Outlet, GUESS Factory Store, Boathouse Outlet, Footlocker Outlet, Puma, Levi's Outlet, West49, SoftMoc Shoe Rack and Famous Footwear. Located along the Queen Elizabeth Highway in Mississauga, Ontario, Dixie Outlet Mall has become Southern Ontario's go-to destination for shoppers who are wild for deals! Dixie Outlet Mall is proudly Canadian and is owned and managed by Cominar.

SOURCE Dixie Outlet Mall

Image with caption: "Dixie Outlet Mall (CNW Group/Dixie Outlet Mall)". Image available at: http://photos.newswire.ca/images/download/20160803_C6454_PHOTO_EN_746453.jpg

Aisha Dhalla | Ashton Marcus PR | [email protected] | 647-289-3000