Edmonton Ford Dealer launches the first e-commerce dealership

2017 will be the year auto dealerships get "smart" as Canadian Ford Dealer launches e-commerce website that challenges the auto industry and aims to change the way consumers buy new cars.

EDMONTON, May 3, 2017 /CNW/ - Alberta Koch Automotive Group has launched Canada's first e-commerce dealership. Using their innovative website to put convenience first, the consumer can reserve or purchase a vehicle without ever physically stepping foot into a dealership.

The new website challenges the auto retailer industry that has operated the same way for decades. Embracing e-commerce technologies, Koch Ford has created a truly 24/7, dealership-experience online, giving the customer convenience on their terms. This is beneficial to people who are strapped for time or simply want to shop from the comfort of their couch. Their online dealership never closes. The unique, 24/7 platform allows consumers to casually browse inventory, chat with live operators, and reserve or purchase a vehicle, all from the convenience of their laptop.

Using the online "Reserve" option, consumers reserve a vehicle with a refundable 1% deposit (whereas traditional dealers require a $2500 deposit). This helps to prevent other customers from purchasing the vehicle that the buyer is interested in. Online deposits are risk-free and money-back guaranteed. They allow consumers to book a test drive, negotiate pricing, go through all the terms, and to address any potential questions or issues without purchasing the vehicle in full. The "Purchase Vehicle" option directs consumers to use a major credit card or a Paypal account to complete their transaction. Consumers have the choice of paying the vehicle's total online or speaking with a representative to complete the financial terms.

The Koch Auto Group will be rolling out the new e-commerce platform across their dealerships, starting with Edmonton's Koch Ford Lincoln and DK Ford in Leduc. Those interested in learning more about Canada's first e-Commerce dealership are encouraged to visit the dealership website at www.kochford.com. Any automotive shopper questions regarding the inventory or the financing options can be directed to the sales team, toll free: [phone]

About Koch Ford Lincoln

Koch Ford Lincoln is an award winning, state-of-the-art Ford and Lincoln dealership in Edmonton, Alberta, Canada. Koch offers a great selection of new and pre-owned Ford vehicles to Edmonton and the surrounding area.

About Koch Auto Group

Koch Auto Group of Companies is Alberta's largest Ford automotive group, with franchised Ford dealerships in Edmonton, Leduc, and Athabasca. Privately owned and operated by the Koch family for over 65 years, the company continues to innovate, pushing the envelope across the automotive industry. Throughout its history, the Koch Auto Group continues to combine outstanding customer service with a simple and honest car buying experience.

For more information visit www.kochford.com.

SOURCE Koch Auto Group

Media Contact: Jeremy Koch, Koch Auto Group; 780-434-8411; [email protected]