- New Campaign Launched in the Asian Market
According to Zhu Shanzhong, from the
During 2009, Eurail Group celebrated its 50th Anniversary and in the five decades since 1959 (when only one type of pass was available), Eurail has become the market leader in European rail passes. From humble beginnings when little more than 5,000 passes were sold to overseas travellers in their first year, the idea of a pre-paid pass allowing unlimited mileage across the European continent has become a huge success story. In fact, a staggering 430,000 international Eurail Pass holders trekked across
Ever growing concerns about climate issues coupled with recent major European rail investments means that travelling the continent by rail is a cleaner, less expensive and more enjoyable choice. With 160,000 miles of track in today's European railway system covered by Eurail Passes, many major towns and villages are connected and offer excellent international connections.
The jointly promoted student offer with ISIC (the International Student Identity Card Association), makes travelling with a Eurail Pass even more appealing to the youth. Nevertheless, the Eurail Group offers a broad product range to attract all age groups by accommodating most budgets and, the brand name continues to be universally appealing with pass sales transcending across the globe.
Eurail Group will further continue to boost the development and expansion of Eurail Pass sales in the Chinese market during 2010 via the strong distribution network. "
More information: http://www.eurailgroup.com or http://www.eurailtravel.com
For further information: For further information: Eurail Group Marketing Director, Ana Dias e Seixas, (Tel) +31-(0)30-8500-125, E-mail: [email protected]; Or contact Harue Nakagawa, Eurail PR Representative Japan, Direct: (Tel) +81-(0)3-3222-1115, email: [email protected].; Eddie Yang, Eurail PR Representative China, Direct: (Tel) +86-10-5879-7656, email: [email protected]; Shilpa Sethi, Eurail PR Representative India, Direct: (Tel) +91-(0)11-4166-947, email: [email protected]
Share this article