Hakim Optical Launches New Virtual Try-On Augmented Reality Tool

TORONTO, Nov. 21, 2017 /CNW/ - Hakim Optical is proud to announce the launch of its Virtual Try-On application, available today for iOS, Android, and desktop platforms. This first-in-Canada experience – the launch of which coincides with Hakim's 80-per-cent-off Black Friday sale – leverages augmented reality (AR) technology to allow users to try on different pairs of glasses in real time using their smartphone or computer.

To use the Hakim Optical Virtual Try-On app on your mobile device, first download it from Google Play or the App Store. You can also visit https://hakimoptical.ca/virtual-glasses/ to try the application on your camera-equipped desktop or laptop computer. Launch the app and hold up your phone like you're taking a selfie: you'll see a pair of Hakim Optical's designer frames adorning your face.  You can swipe through a selection of different frames, slide the frames up or down your nose to adjust the fit around the temple, or change the tint of the sunglasses for a different look.

Hakim customers tend to seek feedback before making an eyewear purchase; this application allows users to snap a screenshot to share with friends, family, or on social media. To encourage social sharing, Hakim Optical has hidden a coupon code that appears when users take a screenshot of themselves.

"Consumers seek social approval before purchasing glasses, especially when it comes to fashion forward frames," says John Worden, Vice President of Marketing for Hakim Optical. "This application removes the friction and allows consumers to poll their friends and social peers before making the purchase."

The Hakim Optical Virtual Try-On was developed by VusionVR Inc., a Toronto-based VR & AR agency specializing in virtual reality and 360° marketing experiences, and implemented by Oakville-based idig Marketing. The experience leverages innovative augmented reality technology popularized by social media platforms like Snapchat and Instagram to offer customers more freedom and convenience in their search for new glasses.

About Hakim Optical: Hakim Optical began more than 50 years ago, when founder Sir Hakimi began grinding lenses for the Canadian wholesale market. Attracted by the excitement of retail opportunities, Sir Hakimi began to pass the great deals he gave wholesalers on to the public. Today, Hakim Optical serves Canadians at 161 outlets across Ontario, Nova Scotia, New Brunswick, Manitoba, Saskatchewan, Alberta, and British Columbia.

About VusionVR Inc.: VusionVR was founded in 2015 and is a Canadian leader in producing, capturing, and delivering augmented reality, virtual reality, and 360° video. Based in Toronto, VusionVR works with a diverse portfolio of clients to produce exciting, immersive experiences for training, marketing and public service purposes. For more information on VusionVR, visit http://www.vusionvr.com or contact [email protected].

SOURCE Hakim Optical

John Worden, VP Marketing, [email protected], 416-924-8866