Indigo Launches Mobile App for Android

Shop, Earn Rewards and Share Using Your Android Device

TORONTO, Oct. 23, 2013 /CNW/ - Indigo (TSX: IDG) is pleased to announce the launch of the Indigo Mobile App for Android, available for free on the Google Play Store. This app, designed specifically for the Android platform, simplifies the Indigo shopping experience for quicker and easier purchasing, at home, in-store, or on the go.

"Our customers have let us know that they want to experience all that Indigo offers through their mobile devices," said Sumit Oberai, Chief Information Officer and Executive Vice President of Digital at Indigo Books & Music, Toronto. "Our new mobile app will ensure that we're offering a truly integrated and rich experience across our channels."

Shop-ability: Scan it. Ship it.

Experience the full breadth and depth of the Indigo assortment in every category on mobile. Or scan the barcode of any product in store, buy it directly from the app, and have it shipped conveniently to your home or to a gift recipient.  The barcode scanning feature also allows for easy access to ratings, reviews, store availabilities, and purchasing.

Mobile users can create and integrate their wish and gift lists, receive targeted offers, marketing communications and personalized recommendations that will help stretch their budget on Indigo's already affordable and beautifully designed assortments.

Reward-Ability

The Indigo Mobile App, in addition to effortless mobile shopping, gives customers access to their plum loyalty and rewards membership, great product information, personalized recommendations and offers that understand, anticipate and cater to their shopping needs.

Customers can easily sign up for the Indigo rewards programs, while existing members can enjoy their plum rewards membership with a digital card and quick access to their rewards account, including scanning their card at POS via the Indigo App.  With Indigo, Chapters and Coles' commitment to ensuring their 6 million rewards members "get more",  the Indigo Mobile App provides a conduit for them to connect easily, receive timely recommendations, display their points balance and view their current point redemption  level, or how many points are needed to reach the next level.

Share-ability

App users can share their store location and the products they like on Facebook.

The Android Indigo Mobile App is available for free from the Google Play Store or at https://play.google.com/store/apps/details?id=ca.indigo

The Indigo Mobile App is also available for free from the App Store on iPhone, iPad and iPod touch or at https://itunes.apple.com/ca/app/indigo/id718235018?mt=8

For more information, visit www.indigo.ca/app

About Indigo
With books always at our heart and soul at Indigo we are about telling stories and creating experiences. Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys, gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, Coles and the online channel, www.indigo.ca.

Image with caption: "Indigo Android App Icon (CNW Group/Indigo Books & Music Inc.)". Image available at: http://photos.newswire.ca/images/download/20131023_C6354_PHOTO_EN_32443.jpg

SOURCE: Indigo Books & Music Inc.

For images and further information please contact:

Janet Eger
Vice President, Public Affairs
Indigo
[email protected]
[phone]