MEDIA ADVISORY: Spin Master attempts a GUINNESS WORLD RECORDS™ title in celebration of Etch A Sketch Day!

TORONTO, July 12, 2016 /CNW/ - Spin Master is celebrating Etch A Sketch Day today by attempting to earn a GUINNESS WORLD RECORDS title. Etch A Sketch Day marks the day the first Etch a Sketch was sold. In recognition of the iconic brand's big day, hundreds of Spin Master employees will gather in Toronto and at Spin Master offices in New York, Los Angeles and Mexico City. Armed with Etch A Sketches, they will "Etch" together to set a new record for Most people drawing on an Etch A Sketch Globally. Representatives from GUINNESS WORLD RECORDS will be on site to verify the attempt.

Additionally, the Amazing ETCH MAN, Christoph Brown will be on hand to create custom sketched portraits on Pocket Size Etch A Sketches in just minutes. Known as the World's Fastest Etch A Sketch Artist, this marks his first visit to Canada. The PAW Patrol pups will also be there to lend support.

Toronto-based Spin Master, a leading global entertainment company, acquired the Etch a Sketch brand in February 2016.

WHAT:	Spin Master's Etch A Sketch GUINNESS WORLD RECORDS attempt
WHO:	Hundreds of Spin Master employees "Etch" together on Etch A Sketches
	Christoph Brown, the World's Fastest Etch A Sketch Artist, will be onsite for sketches and interviews
WHEN:	July 12, 2016 -  Etch A Sketch Day
TIME:	Media please arrive for 11:30 a.m.
	Guinness World Records attempt at 12 noon sharp
WHERE:	Spin Master Head Office - 450 Front Street West, Toronto, ON M5V 2S9

About Spin Master
Spin Master is a leading global children's entertainment company that creates, designs, manufactures and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer™ Dino, Bakugan Battle Brawlers™, Air Hogs^®, and 2015 Toys of The Year, Bunchems and Meccanoid G15. Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 16 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. Spin Master is among a limited number of companies that not only develop and produce global entertainment properties, characters and content, but also monetize that content through the creation, sale and licensing of products. To date, Spin Master has produced six television series, including 2007 hit series Bakugan Battle Brawlers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Czech Republic, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia.

SOURCE Spin Master

Image with caption: "Spin Master (CNW Group/Spin Master)". Image available at: http://photos.newswire.ca/images/download/20160712_C7426_PHOTO_EN_732226.jpg

Tara Tucker, Vice President, Global Marketing Communications, Spin Master Ltd., [email protected]