New StackAdapt survey indicates the future of e-commerce rests in mobile
TORONTO, Aug. 9, 2017 /CNW/ - Today, StackAdapt released its 2017 Omni Survey. Using Leger's online panel, survey results uncover current digital spending habits, the rise of m-commerce and key insights into the average consumer experience while buying on his or her smartphone.
Key findings:
"Mobile presents a tremendous opportunity for brands. Currently, m-commerce represents around 1% of all retail sales and I now understand why. Brands are using old-school technology that relies solely on cookies - primarily a desktop solution, to track visitors or sales. The reality is that consumers today bounce from one device to another and brands will not uncover a customer's purchase journey using the old system. As a result, they have developed a blind-spot for customers accessing their sites through mobile," says StackAdapt COO, Vitaly Pecherskiy.
"Unfortunately, a large number of marketers still don't see how under-developed their current systems are when uncovering a customer's journey on mobile, and subsequently aren't investing in mobile solutions. The longer they put off building a proper cross-device attribution model, the more challenges they will have when attempting to make sense of which channels are driving positive ROI for them." Pecherskiy continues.
Key insights from StackAdapt:
Methodology:
The survey includes response data from a national online panel of more than 1,542 Canadians between July 10-13, 2017, from LegerWeb.
About StackAdapt:
StackAdapt is an omnichannel advertising platform that helps brands accelerate customer acquisition by reaching relevant audiences through native, display, and video advertising. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience.
SOURCE StackAdapt
StackAdapt Media Office: Cherry Ye, PR & Communications Manager, Email: [email protected], Cell: 416- 427-4341
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