Ontario Bioscience Supports Member Growth

The Ontario Bioscience Innovation Organization Announces New Public Relations & Communications Services Member Benefit

TORONTO, Dec. 7, 2016 /CNW/ - HOWE&WYE is proud to announce its new partnership with the Ontario Bioscience Innovation Organization (OBIO®). As a part of OBIO's new member benefit, HOWE&WYE will provide strategic public relations and communications services to OBIO's broad membership of world-class start-ups and bioscience companies. OBIO members will benefit from special access to top-tier agency support with optimized pricing to strengthen PR and marketing to fulfill strategic business outcomes for awareness, investment and commercialization.

As a world-class destination for innovation and investment in bioscience, Ontario's health science industry seeks to grow in an increasingly fractured media and business landscape. With communication expertise, specific to the health science industry, start-ups and technology, HOWE&WYE will support companies as a trusted advisor for sustainable long-term communications and branding.

"OBIO is acutely aware of the opportunities and challenges its members face and we are proud to expand our member benefits to include access to PR services from an outstanding firm, HOWE&WYE," says Gail Garland, CEO, OBIO. "HOWE&WYE's experience and insight is an ideal fit to help our member companies with their strategic communications priorities."

"As an upstart PR and Public Affairs firm, HOWE&WYE is thrilled to be chosen as the PR partner by OBIO for the Ontario Bioscience Innovation Organization's membership. The new partnership is proof of our commitment to business growth and delivering surprising results for our clients," says Steve Virtue, President & CEO, HOWE&WYE. "Bioscience innovation in Ontario is well-positioned to lead the future of investment in a global economy."

To address the complex business and communications needs of the health sciences industry, HOWE&WYE has assembled a senior team with deep expertise specific to the health sciences, technology, investment, start-ups and commercialization. A rapidly changing communications landscape means bioscience companies can capitalize on opportunity with the right communications strategies and tools. A communications partner that aligns with their culture and pace of growth to equip the companies with the right messaging and PR strategies to get the attention of investors and consumers alike.

"As trusted advisors, our job is to align the interests of our clients and the press. In an increasingly multi-screen media environment the press are important third-party validators," says Nate Habermeyer, Managing Partner, HOWE&WYE. "HOWE&WYE's focus on research and analysis to generate remarkable results for clients has helped us develop strong relationships with OBIO, as well as ProChile, City of Markham and others."

As the exclusive affinity PR partner, HOWE&WYE will provide data-driven strategic PR services at an optimized price. Those services will help bioscience companies with competitive analysis and branding as well as launching new products and services with go-to-market integrated communications campaigns. The goal is to accelerate commercialization of bioscience innovation in Ontario and Canada.

Based in Toronto and Markham, HOWE&WYE has established operations across Canada in Toronto, Markham, Vancouver and Calgary.

About OBIO® www.obio.ca 
The Ontario Bioscience Innovation Organization (OBIO®) is a not-for-profit, membership-based organization engaged in the development of an integrated health innovation economy for Ontario and one that will become a global leader in providing health technology products and services to the international marketplace.  OBIO advances this goal through advocacy, promotion and strategic leadership and via collaborative partnerships with industry, academia, patients and government.  For more information, visit the OBIO website and follow OBIO on Twitter @OBIOscience.

About HOWE&WYE www.howeandwye.com
HOWE&WYE is an independent firm specializing in advanced spokesperson strategies, communications and public affairs. The firm was founded to address the evolving media landscape as well as educate and build confidence in brand spokespersons enabling them to articulate their story to advocate for their brand and their stakeholders. The firm offers an optimized pricing structure creating access to top tier PR, communications, social media and public affairs services.

SOURCE Howe & Wye

Image with caption: "At OBIO’s APM. From l to r – Michael Ras (Senior Counsel, Public Affairs, HOWE&WYE), Steve Virtue (President and CEO, HOWE&WYE), Gail Garland (CEO, OBIO), Nate Habermeyer (Managing Partner, HOWE&WYE), Robert Eakins (Senior Counsel, Healthcare, HOWE&WYE). Photo Credit: Angela Drennan, OBIO. (CNW Group/Howe & Wye)". Image available at: http://photos.newswire.ca/images/download/20161207_C8182_PHOTO_EN_833587.jpg

Nate Habermeyer, HOWE&WYE, 416 871 6283, [email protected]