Rogers to launch pilot distribution arrangement with Shoppers Drug Mart

TORONTO, April 19 /CNW/ - Rogers Communications Inc. and Shoppers Drug Mart Corporation announced today a pilot project in which Rogers and Fido wireless products will be sold in more than 30 Shoppers Drug Mart stores in a key regional area. The first Shoppers Drug Mart stores are expected to begin selling Rogers and Fido products as of July 1, 2010.

"Customers are telling us they want more choice for where they acquire Rogers and Fido products and services in their own neighbourhoods," said Rob Bruce, President Communications at Rogers. "Through this pilot initiative, Rogers and Fido customers will have access to innovative wireless products when they are shopping for their lifestyle needs."

Shoppers Drug Mart stores in the pilot project will offer Canada's largest selection of HSPA-ready smart phones and Rocket Sticks from Rogers.

"Providing our customers with convenient access to leading edge wireless products and services from Rogers is a natural extension of our value proposition," said Jürgen Schreiber, President and CEO of Shoppers Drug Mart Corporation.

Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com.

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,183 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 51 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company also owns and operates 64 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

For further information: For further information: Kathy Murphy, Rogers Communications Inc., [phone], [email protected]; Jim Noteboom, Senior V.P., Business Analytics & Financial Services, Shoppers Drug Mart Inc., [email protected]