Sears Canada Introduces "Live Green" a New Program to Help Canadians Make
Every Hour Earth Hour

TORONTO, March 25 /CNW/ - Eighty per cent of Canadians indicated in a recent WWF-Canada (World Wildlife Fund) survey that they are motivated to do more to reduce their personal and household impact. Sears Canada Inc. (TSX: SCC) today announced its new "Live Green" program, which identifies eco-friendly products and services for customers looking to make greener choices. The products and services are designed to reduce energy consumption, create a healthy home and save money.

"As one of the largest retailers in Canada, Sears is committed to reducing its impact on the environment and providing opportunities for our customers, associates and suppliers to do the same," said Dene Rogers, President and Chief Executive Officer, Sears Canada Inc. "Sears introduces the new Live Green program as its way to make a positive difference. Canadians are seeking out products and services that are better for the planet and the Live Green program offers customers eco-friendly choices that support a greener lifestyle."

    
    Live Green at Sears includes:

    -  Kenmore ENERGY STAR(R) clothes washer: Replacing a 15-year-old clothes
       washer with this energy smart appliance would save up to $150 on
       energy bills per year and enough water for up to 1,100 showers over
       the course of the product's lifetime.
    -  Little Footprint pillows: Made from recycled water bottles with a
       cover made from unbleached cotton.
    -  Attitude: This stylish apparel collection features tanks and tops that
       incorporate modal, a silky renewable material produced from beech wood
       with lesser environmental impact.
    -  Jessica: Canada's number one selling women's clothing brand features a
       collection of organic cotton tees, which save 1/3 of a pound of
       pesticides per shirt as compared to conventional cotton. The line also
       has a variety of tops and dresses made with modal.
    -  Portico: A beautiful line of certified organic cotton towels and
       bedding.
    

For the second year in a row, Sears Canada is an official national sponsor of Earth Hour, a global lights-out event led by WWF to show support for action on climate change and takes place this Saturday, March 27, 2010 at 8:30 p.m. Sears stores across the country will be participating in Earth Hour by turning off exterior store signs and outdoor perimeter lighting. Retail stores that are open during this hour will reduce their lighting and turn off lights in non-essential areas like lunch rooms, offices and stock rooms. Earth Hour has become a global movement with millions of people turning off their lights for one hour to send a message to world leaders that action is needed on climate change.

"Earth Hour is a global celebration of our commitment to help fight climate change and reduce our individual footprint on the planet," says Gerald Butts, President and CEO, WWF-Canada. "We are encouraging people to think about what each of us can do in our daily lives and are excited Sears Canada is helping to make those choices easier for Canadians."

In 2008, Sears committed to reducing the environmental impact of its operations with goals that include recycling 90% of its waste and further reducing its energy consumption by 20% within 5 years. Since 2007, Sears has reduced its paper consumption by 30%. Sears was named the 2008 and 2009 ENERGY STAR(R) Retailer of the Year award by Natural Resources Canada; it is the third time since the awards inception in 2003 that Sears has received this honour.

"Sears Canada continues to identify opportunities to create a culture of sustainability with its associates and integrate sustainable practices into all aspects of our business," continued Mr. Rogers. "At Sears locations across the country, in-house "green teams" engage and inspire associates with the focus on promoting energy conservation, waste reduction and environmental responsibility."

Sears Canada is a multi-channel retailer with a network of 197 corporate stores, 204 dealer stores, 35 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

For further information: Christine Aguilar, Sears Corporate Communications, [phone], [email protected]