Season's Top Holiday Toys Unveiled at Let's Play Holiday Showcase
200+ media, influencers and kids gather to play with this season's hottest toys
TORONTO, Oct. 24, 2023 /CNW/ - The Let's Play Holiday Showcase, Canada's premier media and social content creator product showcase event featuring top toys for the upcoming holiday season takes place this evening and will welcome more than 200 of the country's top media and influencers and many of the world's top toy manufacturers.
The event, produced by Scoop Media Events, Canada's agency leader for in-person showcase media events, provides Canada's top media and social content creators an exclusive opportunity to engage with the Holiday Season's Top Toys through meaningful and interactive play. The event provides one-to-one access to all the top toy brands whose products parents and kids will certainly have on their list this holiday season.
The event takes place this evening, October 24, between 3-7 PM at 2nd floor Events, 461 King St W, Toronto, ON M5V 1K4. Let's Play happily welcomes the children of registered media and influencers and encourages them to attend.
Any media or social influencers currently not registered and interested in attending the Let's Play event tonight, please email [email protected].
"We are thrilled to be bringing back our inaugural showcase after pausing events in 2019 due to Covid, " says Andrew Wagar, President and CEO, Scoop Media Events (a division of Swerve). "Let's Play" provides guests with a one-stop-shop for their gift guides and helps generate important buzz for the brands involved during their most important season. It also provides the toy companies an opportunity to present their products in person to the most influential media in the country, all in one place at one time."
Judging from crowd reactions, the top toys coming out of the 2023 Let's Play Holiday Showcase are (listed in alphabetical order. All prices CDN):
Barbie Dreamhouse Playset - Ages 3+ | $249.99
Build-a-Slice Pizza Cart by Leapfrog - Ages 3+ | $79.99
CloudBox - Ages 0-8 | $99.99
Dog-E by WowWee- Ages 6+ | $109.99
Fingerlings by WowWee - Ages 5+ | $24.99
Gabby Cat Friend Ship by Spin Master - Ages 3+ | $79.99
Gabby's Purrfect Dollhouse by LEGO - Ages 4+ | $99.99
Mini 12 Instant Camera by INSTAX - Ages 6+ | $99
Princess Magic Rainbow Castle in the Clouds by Playmobil - Ages 4+ | $149.99
Storytime with Sunny by VTech - Ages 3+ | $79.99
Surprise Magic Flyers by L.O.L. - Ages 3+ | $49.99
Tiny Friends by Little Big Friends - Ages 0+ | $19.99
This year, Scoop has once again partnered with the Canadian Toy Association's charitable program, Toys for the North. Toys featured at the Let's Play Holiday Showcase will be boxed up and flown to surprise children in Canada's most remote and impoverished northern communities. Toys for the North is a partnership between the Canadian Toy Association, Thomson Terminals, and the RCMP with support from the RCAF.
Link to additional information & images available HERE.
Scoop Media Events is an event agency that is hyper focused on connecting brands with target media, through meaningful and interactive play. Scoop is the agency leader for in-person showcase media events in Canada, setting the stage for compelling brand experiences that amplify conversation. Scoop events provide Canada's most influential media and social influencers with the most convenient, professional and dynamic environment to meet with the world's most innovative companies face-to-face, to network, learn and provide opportunities for current and future national media coverage.
SOURCE Scoop Media Events
For further information: Amanda King, Scoop Media Events, T: 416-627-5703, E: [email protected]
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