The Honest Company To Increase Canada Footprint With New Retail Partners

Canadian consumers can now enjoy an expanded product assortment at retailers nationwide

TORONTO, April 27, 2016 /CNW/ -- The Honest Company, a family lifestyle brand dedicated to helping people live a happy and healthy life, today announced it is expanding its Canadian footprint with a wider selection of product offerings in new retail locations nationwide.

This spring, The Honest Company will add Whole Foods Market, Sobeys and Babies 'R' Us to a growing list of more than 700 Canadian stores that feature Honest products. Current retail partners in Canada include Indigo, Loblaws, Canadian Tire, Well.ca, Nordstrom, Bed Bath & Beyond, buy buy BABY among other independent channels.

"I founded The Honest Company to ensure more people would have convenient access to safe, effective products for their families and homes," said Jessica Alba, founder and chief creative officer of The Honest Company. "It's been such a popular request, so we're excited to let our Canadian fans know they can now pick up their Honest favorites where they shop for everyday essentials."

Customers can purchase more brand favourites in-store this year, as Honest will expand its assortment of available household cleaning items in May and personal care products in July. Available in-store products currently include a selection of Honest personal care, household cleaning and baby products such as face and body lotion, shampoo, stylish diapers and wipes, dish soap, laundry detergent and multi-surface cleaner, ranging from $5.99 to $39.99.

"Our company is dedicated to empowering people everywhere to live a healthy and happy life," said Christopher Gavigan, co-founder and chief product officer of The Honest Company. "We're looking forward to expanding our presence in Canada and making safe, quality options for their families and homes even more accessible."

For more information on Honest.com and to locate a retailer near you, please visit www.Honest.com.

About The Honest Company
The Honest Company is dedicated to helping people live a happy and healthy life.  Founded in 2012, the mission-driven company provides 100+ safe, effective, and delightful products across a wide range of consumer categories, including baby, personal care, home care, and vitamins & supplements, to a passionate community of consumers united by values and style. Honest products are available across the U.S. via honest.com and at more than 6,000 retail locations across North America. The Honest Company is privately held and headquartered in Los Angeles, California.

© The Honest Company, Inc. 2016.  All Rights Reserved.

Logo - http://photos.prnewswire.com/prnh/20140403/LA97407LOGO

SOURCE The Honest Company

PMK•BNC, Katie Harris-Maines / Shelby Vetter, 310.854.4800, [email protected] / [email protected], http://www.Honest.com